Coca Cola Organizational Theory
Table of Contents
Abstract 2
Recommendations 3
Recommendation 1 3
Recommendation 2 4
Recommendation 3 5
Analysis 6
#1 – Organizations and Organizational Effectiveness 6
#2 – Stakeholders, Managers, and Ethics 9
#4 – Organizational Design 10
#5 – Designing Organizational Structure: Authority & Control 13
#6 – Designing Organizational Structure: Specialization & Coordination 15
#3 – Managing in a Changing Global Environment 16
#8 – Organizational Design & Strategy 19
#7 – Creating & Managing Organizational Culture 21
#9 – Organizational Technology 21
#11 – Organizational Transformations: Birth et al. 23
#12 – Decision Making 25
#14 – Managing Conflict, Power, and Politics 26
Works Cited 28
Appendices 32 Abstract The subsequent paper contains a comprehensive analysis of The Coca-Cola Company and addresses several organizational theory issues. Three recommendations are proposed based on the problems that were discovered during the analysis. The goals of the recommendations are to address uncertainty with suppliers and distributors, and also align company decision-making with the structure of the organization.
Recommendations
Recommendation 1 The Coca-Cola Company has a high level of uncertainty when it comes to the raw materials it uses. For a few of the ingredients, the company only has one or two viable suppliers. This could be extremely problematic for a variety of reasons. The Coca-Cola Company has less bargaining power if there is little substitutability in suppliers. Another problem could arise if a supplier experiences an event that economically devastates them. If a supplier goes bankrupt, or is in some type of natural disaster, The Coca- Cola Company would suffer greatly as well.
The Coca-Cola Company can improve and secure relationships with suppliers using a few tactics such as minority ownership or strategic alliances. The most optimal method would be to use backward vertical integration and purchase a supplier. The
Abstract 2
Recommendations 3
Recommendation 1 3
Recommendation 2 4
Recommendation 3 5
Analysis 6
#1 – Organizations and Organizational Effectiveness 6
#2 – Stakeholders, Managers, and Ethics 9
#4 – Organizational Design 10
#5 – Designing Organizational Structure: Authority & Control 13
#6 – Designing Organizational Structure: Specialization & Coordination 15
#3 – Managing in a Changing Global Environment 16
#8 – Organizational Design & Strategy 19
#7 – Creating & Managing Organizational Culture 21
#9 – Organizational Technology 21
#11 – Organizational Transformations: Birth et al. 23
#12 – Decision Making 25
#14 – Managing Conflict, Power, and Politics 26
Works Cited 28
Appendices 32 Abstract The subsequent paper contains a comprehensive analysis of The Coca-Cola Company and addresses several organizational theory issues. Three recommendations are proposed based on the problems that were discovered during the analysis. The goals of the recommendations are to address uncertainty with suppliers and distributors, and also align company decision-making with the structure of the organization.
Recommendations
Recommendation 1 The Coca-Cola Company has a high level of uncertainty when it comes to the raw materials it uses. For a few of the ingredients, the company only has one or two viable suppliers. This could be extremely problematic for a variety of reasons. The Coca-Cola Company has less bargaining power if there is little substitutability in suppliers. Another problem could arise if a supplier experiences an event that economically devastates them. If a supplier goes bankrupt, or is in some type of natural disaster, The Coca- Cola Company would suffer greatly as well.
The Coca-Cola Company can improve and secure relationships with suppliers using a few tactics such as minority ownership or strategic alliances. The most optimal method would be to use backward vertical integration and purchase a supplier. The
Cited: Bellis, Mary. (n.d). “The history of Coca-Cola.” Retrieved October 7, 2007 from: http://inventors.about.com/od/cstartinventions/a/coca_cola.htm Blumenstyk, Goldie Bogomolny, Laura. (2004). “Thirst for change.” Canadian Business, 8/30/2004, Vol. 77 Issue 17, p.13 Business Insurance Butler, Rachael. “Always Coca-Cola.” Beverage World, 3/15/2000, Vol. 119 (1688) Carbonated Soft Drinks Manufacturing Process flow chart retrieved December 2, 2007 from http://www.coca-colaindia.com/quality/docs/Quality_System_Manufacturing_process.pdf Coca-Cola. (2007, October 2). In Wikipedia, The free encyclopedia. Retrieved October 2, 2007, from http://en.wikipedia.org/wiki/Coca-Cola Coca-Cola C2 Coca-cola.co.uk Coca-Cola Q1 2007 Earnings Call Transcript retrieved December 8, 2007 from http://www.seekingalpha.com/article/32593-coca-cola-q1-2007-earnings-call-transcript Dawson, Havis & Halpert, Hedy.. “Stahl-ways Coca-Cola.” Beverage World, 10/15/1999, Vol. 118 (1681), p.50-54 Deogun, N., Eig, J., McKay, B., & Spurgeon, D Fisher, Richard. (2007). “The last place on earth where no one has tasted Coca-Cola.” New Scientist, 6/16/2007, Vol. 194 Issue 2608, p.21 Foust, Dean Ghemawat, Pankaj. “Globalization: The strategy of differences.” November 10, 2003. Retrieved on November 28, 2007 from http://hbswk.hbs.edu/item/3773.html How to make opencola Plasketes, George “Keeping Tab: A diet soft drink shelf life.” (2004). Journal of American Culture, March 2003, v. 27 no.1, p.54-66 Rayasam, Renuka “The science of alliance.” (1998). Economist, 04/04/98, Vol. 346 Issue 8062, p.69-70 The Coca-Cola Company The Coca-Cola Company. (2006). Annual Report. The Coca-Cola Company. (2006). Annual Review. The Coca-Cola Company. (2006). Corporate Responsibility Review. July, 2006. The Coca-Cola Company. (2007, October 2). In Wikipedia, The free encyclopedia. Retrieved October 2, 2007 from http://en.wikipedia.org/wiki/The_Coca-Cola_Company Thecoca-colacompany.com Walters, Anne K. (2006). “Soft drinks, hard feelings.” Chronicle of Higher Education, 4/14/2006, Vol. 52 Issue 32, p.A30-A32 Ward, Andrew The organizations major stakeholders in the company are: shareowners, associates, bottling partners, suppliers, government, NGOs, customers and consumers and their local markets (Corporate Responsibility Review, 2006).