Coca-Cola Pest & Value Chain Analysis

University of Wales institute of Cardiff (UWIC)

Assignment on SIM

Topic: PEST Analysis, IS/IT Strategy

Submitted To:

Rajendra Kumar

London School of Commerce

Submitted by:

Name: Md. Matinur Rahman

ID: L0627GGMH0210

London School of Commerce

|Table of Content |

|Introduction: |03 |
|Task 1: |03 |
|Coca-Cola: PEST Analysis |03 |
|Value Chain Analysis: |05 |
|IS/IT Strategy of Coca-Cola: |06 |
|Task 2: |07 |
|Conclusion: |11 |
|Reference: |12 |
|Bibliography: |14 |

Introduction:
In the International market, there have many strategies to reach to the goals of the company. Every company uses their own strategy and therefore they can make profit. There have many factors which are working behind their success or failure. Some factors like political, economic, social and technological factors play a vital role. Again the company’s value

Bibliography: Hirsh, W. (2008) What Customer Want from HR, Institute of Employment Studies, UK. Marchington, M. and Wilkinson, A. (2006) Human Resource Management at Work 3rd Ed, UK: CIPD. Dessler, G. (2003) Human Resource Management 9th Ed, New Jersey, US: Pearson Education, pp 282. Rose, E. (2001) Employment Relations UK: Person Education, pp 478. Torrington, D. And Hall, L. And Taylor, S. (2002) Human Resource Management 5th Ed, UK: Person Education, pp 509. Cheatle, K (2001) Mastering Human Resource Management, New Yourk, US: PALGRAVE, pp 202. Rose, E. (2001) Employment Relations UK: Person Education, pp 557 URLs: