Coca Cola Pr
Contact: Connor Hewett
FOR IMMEDIATE RELEASE (908)-370-8139 connor.hewett@marquette.edu Innovative Technology in the Sport Drink Industry: Coke Spirit
The next level sports drink for athletes
ATLANTA (February 20, 2013) – Coca Cola’s latest invention, the sports performance drink Coke Spirit, is expected to reinvent the way companies have constructed their products across the market. Launching on November 3, 2013, Spirit will quickly catch the attention of top athletes and professional franchises across the globe.
Coke Spirit was developed with hopes to removes steroids and other performance enhancing drugs from professional sports. Spirit was created in collaboration with highly regarded physiologists from Georgetown University. The drink represents the most updated breakthroughs in health and technology. The product is FDA approved and contains ingredients that significantly improve athletic performance, without putting the athlete’s body in jeopardy.
“We are both proud and excited for the launch of Coke Spirit,” Coca-Cola CEO Muhtar Kent stated. “This product is made for athletes looking to take their game to the next level. Partnering with Georgetown’s Complementary and Alternative Medicine program, we are confident that our product will do just that.
Coke Spirit will be available at retail stores across the U.S. To learn more about the product, please visit us at: www.coca-cola.com
About Coca-Cola
Coca-Cola is the largest beverage company in the world. Coca-Cola has the world’s largest distribution channel, serving 1.7 billion people a day in over 200 countries. With over 500 different selections to date, the company has a passion for making new products that will appeal to consumers and take the market by storm.
About Georgetown University’s Complementary and Alternative Medicine Program
-more-
Georgetown’s newest program was created in order to develop uncustomary medicines and health products that are not normally
FOR IMMEDIATE RELEASE (908)-370-8139 connor.hewett@marquette.edu Innovative Technology in the Sport Drink Industry: Coke Spirit
The next level sports drink for athletes
ATLANTA (February 20, 2013) – Coca Cola’s latest invention, the sports performance drink Coke Spirit, is expected to reinvent the way companies have constructed their products across the market. Launching on November 3, 2013, Spirit will quickly catch the attention of top athletes and professional franchises across the globe.
Coke Spirit was developed with hopes to removes steroids and other performance enhancing drugs from professional sports. Spirit was created in collaboration with highly regarded physiologists from Georgetown University. The drink represents the most updated breakthroughs in health and technology. The product is FDA approved and contains ingredients that significantly improve athletic performance, without putting the athlete’s body in jeopardy.
“We are both proud and excited for the launch of Coke Spirit,” Coca-Cola CEO Muhtar Kent stated. “This product is made for athletes looking to take their game to the next level. Partnering with Georgetown’s Complementary and Alternative Medicine program, we are confident that our product will do just that.
Coke Spirit will be available at retail stores across the U.S. To learn more about the product, please visit us at: www.coca-cola.com
About Coca-Cola
Coca-Cola is the largest beverage company in the world. Coca-Cola has the world’s largest distribution channel, serving 1.7 billion people a day in over 200 countries. With over 500 different selections to date, the company has a passion for making new products that will appeal to consumers and take the market by storm.
About Georgetown University’s Complementary and Alternative Medicine Program
-more-
Georgetown’s newest program was created in order to develop uncustomary medicines and health products that are not normally