Coca Cola Product Life Cycle
ASSIGNMENT
PRODUCT LIFE CYCLE OF DIET COKE
&
POSITIVE & NEGATIVE EFFECT OF GLOBLASIATION IN INDIA
SUBMITTED BY: SUBMITTED TO:
AJAY SINGH Miss. FATIMA ISLAM
AGYAT RAJ SIKARWAR (MBA IIIrd Semester)
ABES ENGINEERING COLLEGE
GHAZIABAD
Coca-Cola - The Beginning
The history of Coca-Cola goes back to1886 when it was invented by Dr John Pemberton, in Atlanta, Georgia, USA. According to legend, Dr Pemberton was trying to develop a revitalizing tonic and produced a thick brown syrup that he carried down the street in a jug to Jacob’s pharmacy. It was sampled with carbonated water, pronounced ‘delicious and refreshing’ and placed on sale for five cents a glass as a soda fountain drink. In trying to develop the new product, Dr Pemberton’s partner and bookkeeper, Frank M. Robinson, suggested that two ‘c’s would look good in advertising and penned the now famous trademark ‘Coca-Cola’ in his unique script. The first newspaper advertisement for Coca-Cola appeared in the Atlanta Journal and invited thirsty citizens to sample the new refreshing soda fountain drink. During the first year sales averaged a modest nine drinks a day!
In 1888, John Pemberton sold his interests to Asa Chandler. Chandler formed The Coca-Cola Company in 1892 and by 1895 Coca-Cola was being drunk in every state across America. As demand for the product grew, production was increased and it was made available in bottles rather than just through the soda fountain. The opening of bottling plants in 1909 meant that all the elements were in place to launch a global brand. Little did Pemberton know
PRODUCT LIFE CYCLE OF DIET COKE
&
POSITIVE & NEGATIVE EFFECT OF GLOBLASIATION IN INDIA
SUBMITTED BY: SUBMITTED TO:
AJAY SINGH Miss. FATIMA ISLAM
AGYAT RAJ SIKARWAR (MBA IIIrd Semester)
ABES ENGINEERING COLLEGE
GHAZIABAD
Coca-Cola - The Beginning
The history of Coca-Cola goes back to1886 when it was invented by Dr John Pemberton, in Atlanta, Georgia, USA. According to legend, Dr Pemberton was trying to develop a revitalizing tonic and produced a thick brown syrup that he carried down the street in a jug to Jacob’s pharmacy. It was sampled with carbonated water, pronounced ‘delicious and refreshing’ and placed on sale for five cents a glass as a soda fountain drink. In trying to develop the new product, Dr Pemberton’s partner and bookkeeper, Frank M. Robinson, suggested that two ‘c’s would look good in advertising and penned the now famous trademark ‘Coca-Cola’ in his unique script. The first newspaper advertisement for Coca-Cola appeared in the Atlanta Journal and invited thirsty citizens to sample the new refreshing soda fountain drink. During the first year sales averaged a modest nine drinks a day!
In 1888, John Pemberton sold his interests to Asa Chandler. Chandler formed The Coca-Cola Company in 1892 and by 1895 Coca-Cola was being drunk in every state across America. As demand for the product grew, production was increased and it was made available in bottles rather than just through the soda fountain. The opening of bottling plants in 1909 meant that all the elements were in place to launch a global brand. Little did Pemberton know