Coca Cola Project Report
PROJECT REPORT
ON
“A Comparative Study of soft drinks”
POST GRADUATION DIPLOMA IN MANAGEMENT
(Session: 2010-2012)
Submitted By:
Shiva Bhardwaj
EBS ID- 0101PG009
ERA BUSINESS SCHOOL
DWARKA SEC -9 NEW DELHI
PREFACE
Research report is an integral part of management courses. Project report experience refers to knowledge and skills acquired by a student by participation in activities performed by professional. It is distinct from an education in which theoretical knowledge is acquired. The ability to develop solutions to practical through application of theoretical knowledge is acquired by management students in the course of their Project report. It also helps the students to develop professional competence and related skills as also to imbibe certain ethical values and norms expected of professionals. The soft drink industry has entered to booming phase and soft drink is available everywhere like water. To monopolize market powerful projects are undertaken. This project is an endeavor in that direction.
The development of soft drink market it is necessary to touch all areas and the soft drink should be available in rural areas as well as in urban sector, now the companies are focusing on rural market and the strategies for that are made and market research for the promotion is needed.
The emphasis in the project is providing the study and an insight into Indian FMCG Business Scenario. The Summer Project is designed to provide participation of MBA program as on the job experience. This has given a chance to try and apply the academic knowledge and gain insight into corporate culture. This helps in developing decision-making abilities and emphasizes on active participation by the student.
We undertook our Research in Coca cola Hindustan, a leading Bottler and Marketing partner of the beverage. During the project, we had worked on the topic “A comparative study of soft drinks”.
We gained valuable experience & knowledge during
ON
“A Comparative Study of soft drinks”
POST GRADUATION DIPLOMA IN MANAGEMENT
(Session: 2010-2012)
Submitted By:
Shiva Bhardwaj
EBS ID- 0101PG009
ERA BUSINESS SCHOOL
DWARKA SEC -9 NEW DELHI
PREFACE
Research report is an integral part of management courses. Project report experience refers to knowledge and skills acquired by a student by participation in activities performed by professional. It is distinct from an education in which theoretical knowledge is acquired. The ability to develop solutions to practical through application of theoretical knowledge is acquired by management students in the course of their Project report. It also helps the students to develop professional competence and related skills as also to imbibe certain ethical values and norms expected of professionals. The soft drink industry has entered to booming phase and soft drink is available everywhere like water. To monopolize market powerful projects are undertaken. This project is an endeavor in that direction.
The development of soft drink market it is necessary to touch all areas and the soft drink should be available in rural areas as well as in urban sector, now the companies are focusing on rural market and the strategies for that are made and market research for the promotion is needed.
The emphasis in the project is providing the study and an insight into Indian FMCG Business Scenario. The Summer Project is designed to provide participation of MBA program as on the job experience. This has given a chance to try and apply the academic knowledge and gain insight into corporate culture. This helps in developing decision-making abilities and emphasizes on active participation by the student.
We undertook our Research in Coca cola Hindustan, a leading Bottler and Marketing partner of the beverage. During the project, we had worked on the topic “A comparative study of soft drinks”.
We gained valuable experience & knowledge during