Coca Cola Strategic Plan
The Coca Cola Company Market Plan
Marketing plan for a coca cola company
Analysis of company situation:
Introduction of Coca Cola Company:
The Coca‑Cola Company is a beverage company that is publicly listed on the New York stock exchange. It is one of the most popular brands at the global level. Coca Cola Company has more than 400 products. Some major and well familiar products are Classic Coca Cola, Diet coke, Fanta, Sprite, Minute Maid etc.
Vision statement of Coca Cola Company:
To achieve their missions Coca Cola Company has some visions to inspire their consumers.
• To refresh the world in mind, body and spirit.
• To inspire moments of optimism through our brands and actions.
• To create value and make a difference everywhere Coca Cola engage.
(Coca-Cola UK, 2010).
Financial position:
Recent net incomes, cash from operations, free cash flow and revenues of Coca Cola Company are plotted below.
[pic]
(Seth Jayson, 2012).
In 2011 Coca Cola generated $6,554 million cash while it booked net income of $8,572 million. The company turned 14.1% of its revenue into free cash flow. However, free cash flow income is less than net income since 2006. (SethJayson, 2012).
Competitors:
The top four competitors of Coca Cola Company are listed below:
1. Pepsi Co.
2. Dr Pepper (Snapple group).
3. Nestle
4. Virgin cola
The major competition is faced by Coca Cola Company is Pepsi company. Pepsi is one of the world leader brand with approximate revenues of $27billion and over 143,000 employees. Pepsi products are available in nearly 200 countries. (Pepsi Co 2011).
Segmentation:
Marketing plan for a coca cola company
Analysis of company situation:
Introduction of Coca Cola Company:
The Coca‑Cola Company is a beverage company that is publicly listed on the New York stock exchange. It is one of the most popular brands at the global level. Coca Cola Company has more than 400 products. Some major and well familiar products are Classic Coca Cola, Diet coke, Fanta, Sprite, Minute Maid etc.
Vision statement of Coca Cola Company:
To achieve their missions Coca Cola Company has some visions to inspire their consumers.
• To refresh the world in mind, body and spirit.
• To inspire moments of optimism through our brands and actions.
• To create value and make a difference everywhere Coca Cola engage.
(Coca-Cola UK, 2010).
Financial position:
Recent net incomes, cash from operations, free cash flow and revenues of Coca Cola Company are plotted below.
[pic]
(Seth Jayson, 2012).
In 2011 Coca Cola generated $6,554 million cash while it booked net income of $8,572 million. The company turned 14.1% of its revenue into free cash flow. However, free cash flow income is less than net income since 2006. (SethJayson, 2012).
Competitors:
The top four competitors of Coca Cola Company are listed below:
1. Pepsi Co.
2. Dr Pepper (Snapple group).
3. Nestle
4. Virgin cola
The major competition is faced by Coca Cola Company is Pepsi company. Pepsi is one of the world leader brand with approximate revenues of $27billion and over 143,000 employees. Pepsi products are available in nearly 200 countries. (Pepsi Co 2011).
Segmentation: