Coca Cola Strategic Plan
A Report on
Strategic Planning
Of
COCA COLA
Subject: Strategic Management
[MBA – Evening Program]
Faculty: Sir Yousuf
Prepared & Presented by:
Rohail Riaz (51515)
Table of Contents
1- EXECUTIVE SUMMARY 3
2- HISTORY OF COCA COLA 4
3- BRANDS OF COCA COLA 7
3.1- Energy Drinks 7
3.2- Juices/Juice Drinks 7
3.3- Soft Drinks 8
3.5- Tea and Coffee 8
3.6 Water 8
3.7- Other Drinks 9
4- CONSUMER CHOICE AT A GLANCE 10
5- DIFFERENT PLAYERS IN THE SOFT DRINKS MARKET 11
6- OUR MISSION 11
7- OUR VISION 11
8- IMPROVED MISSION STATEMENT 12
9- IMPROVED VISION STATEMENT 12
10- CURRENT ORGANIZATIONAL CHART 14
11- E-COMMERCE 14
12- VALUE OF THE FIRM 15
13- KEY INTERNAL FACTORS 17
14- KEY EXTERNAL FACTOR 18
15- COMPETITORS 19
16- SWOT ANALYSIS 20
17- BCG MATRIX 22
18- STRATEGIC GOALS 23
19- TACTICAL GOALS 24
20- OPERATIONAL GOALS 24
21- CONCLUSION 25
1- EXECUTIVE SUMMARY
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 inAtlanta, Georgia when he concocted caramel-colored syrup in a threelegged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or
Strategic Planning
Of
COCA COLA
Subject: Strategic Management
[MBA – Evening Program]
Faculty: Sir Yousuf
Prepared & Presented by:
Rohail Riaz (51515)
Table of Contents
1- EXECUTIVE SUMMARY 3
2- HISTORY OF COCA COLA 4
3- BRANDS OF COCA COLA 7
3.1- Energy Drinks 7
3.2- Juices/Juice Drinks 7
3.3- Soft Drinks 8
3.5- Tea and Coffee 8
3.6 Water 8
3.7- Other Drinks 9
4- CONSUMER CHOICE AT A GLANCE 10
5- DIFFERENT PLAYERS IN THE SOFT DRINKS MARKET 11
6- OUR MISSION 11
7- OUR VISION 11
8- IMPROVED MISSION STATEMENT 12
9- IMPROVED VISION STATEMENT 12
10- CURRENT ORGANIZATIONAL CHART 14
11- E-COMMERCE 14
12- VALUE OF THE FIRM 15
13- KEY INTERNAL FACTORS 17
14- KEY EXTERNAL FACTOR 18
15- COMPETITORS 19
16- SWOT ANALYSIS 20
17- BCG MATRIX 22
18- STRATEGIC GOALS 23
19- TACTICAL GOALS 24
20- OPERATIONAL GOALS 24
21- CONCLUSION 25
1- EXECUTIVE SUMMARY
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 inAtlanta, Georgia when he concocted caramel-colored syrup in a threelegged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or