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Coca Cola Supply Chain

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Coca Cola Supply Chain
Executive Summary

We have analyzed Coca-Cola India's supply chain with respect to the following:

• Inventory management • Quality management • Vendor management

We have detailed out the practices and policies adopted in the company and highlighted noteworthy practices in this project. We have described recent trends in operations in the areas chosen.
We also have identified a problem the company is facing, analyzed it and have suggested a solution for the same.
Introduction

The Coca-Cola Company is the world’s largest beverage company. It is recognized as the world’s most valuable brand. It markets four of the world’s top five soft drink brands like Diet Coke, Fanta, and Sprite along with water, juices, tea, coffee and energy drinks. It has one of the world’s largest beverage distribution systems spread over 200 countries selling 1.6 billion servings a day.

Coca-Cola India manufactures and markets brands like Coca-Cola, Thums Up, Fanta, Fanta Apple, Limca, Sprite, Mazaa, Minute Maid, Burn, Kinley, Georgia tea and coffee, Nestea and Fanta Fun Taste. The company employs 1, 50,000 people and has more than 1 million retailers. It is the largest domestic buyer of sugar and one of the top buyers of mango pulp. It positively impacts Glass, Plastic, Resin manufacturers, Sugar, Automobiles, and Banking etc. Its mission statement is called the Coca-Cola Promise – “The Coca-Cola Company exists to benefit and refresh anyone that it touches”. This project report is about Coca-Cola’s supply chain with respect to its inventory, quality and vendor management.

Let us first understand what a supply chain is and also the supply chain components we have chosen to focus on.

Supply Chain

A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a



References: http://en.wikipedia.org/wiki/Supply_chain http://www.barcodesinc.com/articles/what-is-inventory-mangement.htm http://www.inventorymanagement.com/ http://operationstech.about.com/od/vendormanagement/Working_With_Your_Vendors_and_Suppliers.htm http://www.coca-colaindia.com/ourcompany/company.html http://en.wikipedia.org/wiki/Criticism_of_Coca-Cola#India_secret_formula_ban http://www.igd.com/index.asp?id=1&fid=1&sid=5&tid=153&foid=71&cid=1476 http://www.krepublishers.com/02-Journals/JSS/JSS-23-0-000-10-Web/JSS-23-2-000-10-Abst-PDF/JSS-23-2-135-10-704-Adeyemi-S-L/JSS-23-2-135-10-704-Adeyemi-S-L-Tt.pdf http://www.thecoca-colacompany.com/citizenship/pdf/india_env_rpt.pdf “Supply chain management: processes, partnerships, performance” By Douglas M. Lambert

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