Coca Cola The Real Thing 10
MBA 605-60 ORGANIZATIONAL LEADERSHIP & BEHAVIOR
STRATEGIC LEADERSHIP AT COCA-COLA: THE REAL THING
LEILA S. WITHERS
DR. CONSTANT BEUGRE’
FALL 2014, TERM 1
OCTOBER 9, 2014
Describe the leadership styles of the different CEO’s who lead Coca Cola
Managerial Leaders
Visionary Leaders
Strategic Leaders
Assessment of Executive Succession strategies at Coca-Cola
Is executive succession planning important for a company such as Coca-Cola?
Bibliography
The types of leaders are described in the first paragraph of the article. Managerial leaders don’t like to take risks; their goals are based upon the past and necessity. They are involved in day to day activities and people who are involved in the decision making process. Visionary leaders like to change the way people think and they are concerned with the future of the company. Strategic leaders are a combination of the managerial and visionary leader. They are concerned with day to day and long term matters of the company. (Riaz., p.1-2)
Robert Goizueta, born in Cuba, was a self starter. He had humble beginnings and he was a hard worker. He attended Yale and majored in chemical engineering. He responded to an advertisement for an entry level chemist at Coca Cola Company at $500 per month. He stayed in Cuba until Fidel Castro took power. At that time, Goizueta relocated his family to Miami. He had 100 shares of Coca Cola stock.
Eventually he was promoted to vice president of technical research and development. Robert Woodruff, former CEO of Coca Cola became friends with Goizueta and he aided him up the corporate ladder. In 1980 Goizueta became the president of Coca Cola; in 1981, he became the chairman and CEO. Woodruff thought that Goizueta would bring about change and improve performance. Goizueta chose Donald Keough as his chief operation officer and president. ( Keough was J. Paul Austin’s choice for successor when he retired in 1981.)
Goizueta was a
STRATEGIC LEADERSHIP AT COCA-COLA: THE REAL THING
LEILA S. WITHERS
DR. CONSTANT BEUGRE’
FALL 2014, TERM 1
OCTOBER 9, 2014
Describe the leadership styles of the different CEO’s who lead Coca Cola
Managerial Leaders
Visionary Leaders
Strategic Leaders
Assessment of Executive Succession strategies at Coca-Cola
Is executive succession planning important for a company such as Coca-Cola?
Bibliography
The types of leaders are described in the first paragraph of the article. Managerial leaders don’t like to take risks; their goals are based upon the past and necessity. They are involved in day to day activities and people who are involved in the decision making process. Visionary leaders like to change the way people think and they are concerned with the future of the company. Strategic leaders are a combination of the managerial and visionary leader. They are concerned with day to day and long term matters of the company. (Riaz., p.1-2)
Robert Goizueta, born in Cuba, was a self starter. He had humble beginnings and he was a hard worker. He attended Yale and majored in chemical engineering. He responded to an advertisement for an entry level chemist at Coca Cola Company at $500 per month. He stayed in Cuba until Fidel Castro took power. At that time, Goizueta relocated his family to Miami. He had 100 shares of Coca Cola stock.
Eventually he was promoted to vice president of technical research and development. Robert Woodruff, former CEO of Coca Cola became friends with Goizueta and he aided him up the corporate ladder. In 1980 Goizueta became the president of Coca Cola; in 1981, he became the chairman and CEO. Woodruff thought that Goizueta would bring about change and improve performance. Goizueta chose Donald Keough as his chief operation officer and president. ( Keough was J. Paul Austin’s choice for successor when he retired in 1981.)
Goizueta was a
Bibliography: Riaz, Suhaib and W. Glenn Rowe. “Strategic Leadership at Coca-Cola: The Real Thing.”Richard Ivey School of Business. 908M40, 2008. “Robert Goizueta.” http://www.economist.com/node/104085, retrieved on October 9, 2014. Morris, Betsy and P. Sellers. “What really happened at Coke Doug Iester was a demon for information. But he couldn’t see what was coming at the showdown in Chicago.” http://archive.fortune.com/magazines/fortune/fortune_archive/2000/01/10/271736/index.htm, retrieved on October 9, 2014.