Coca-Cola Wars: Argumentative Analysis
There are many companies that make products that go head to head. Coca Cola and Pepsi are an example of such reveries. There has been many taste test and competitions that involved the soda kings. This reverie has been going on for over a century. (See appendix 1) The start of this long standing soda war began 1886 when creator John S. Pemberton developed the original recipe for Coke. Then 13 years later Pepsi creator pharmacist Caleb Bradham developed his formula. By this time Coca-Cola was already fulfilling order that totaled a million gallons per year. Coke then continue to develop its iconic bottle in 1921, they then secured huge name endorsements deals, expanded to Europe and Cuba, Canada and Panama. In the interim, Pepsi went
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One example of a intense exchange that take place during the Cola Wars was Coca-Cola deciding to a strategic retreat in1985, by publicizing its plans to bring back the original coke recipe after the introduction of New Coke. The wars also lead to Pepsi realizing that its grip on the soda world was not as evident and they decided in 1965 to diversify and acquired ownership of Frito-lay Company. (Bhasin, 2013) Another benefit of the wars are the introduction in the late 1990s, Pepsi launched its most profitable long-term strategy of the Cola Wars, called Pepsi Stuff. This was a point system where Pepsi consumers drank Pepsi and received points to buy free Pepsi lifestyle merchandise. After researching the company launched the program and it gained instant success. Millions of patrons take part in the program. This move also made Pepsi highly popular and it outperformed Coke during the summer of the Atlanta Olympics which is in the hometown of Coke. Later in 2005 Coca-Cola and Pepsi started a "cyber-war" with the re-introduction of Pepsi Stuff in 2005 & Coca-Cola strikes back with Coke Rewards. A third benefit is in 1985, Coca-Cola and Pepsi were launched into space aboard the Space Shuttle Challenger. The companies had invented special cans to test packaging and dispensing systems for use in zero G conditions. The experiment was classified a failure by the shuttle crew, primarily due to the lack of both refrigeration and gravity. But this pushed the companies and it lead to the invention of the Coca-Cola fountain dispenser. (Russell,
One example of a intense exchange that take place during the Cola Wars was Coca-Cola deciding to a strategic retreat in1985, by publicizing its plans to bring back the original coke recipe after the introduction of New Coke. The wars also lead to Pepsi realizing that its grip on the soda world was not as evident and they decided in 1965 to diversify and acquired ownership of Frito-lay Company. (Bhasin, 2013) Another benefit of the wars are the introduction in the late 1990s, Pepsi launched its most profitable long-term strategy of the Cola Wars, called Pepsi Stuff. This was a point system where Pepsi consumers drank Pepsi and received points to buy free Pepsi lifestyle merchandise. After researching the company launched the program and it gained instant success. Millions of patrons take part in the program. This move also made Pepsi highly popular and it outperformed Coke during the summer of the Atlanta Olympics which is in the hometown of Coke. Later in 2005 Coca-Cola and Pepsi started a "cyber-war" with the re-introduction of Pepsi Stuff in 2005 & Coca-Cola strikes back with Coke Rewards. A third benefit is in 1985, Coca-Cola and Pepsi were launched into space aboard the Space Shuttle Challenger. The companies had invented special cans to test packaging and dispensing systems for use in zero G conditions. The experiment was classified a failure by the shuttle crew, primarily due to the lack of both refrigeration and gravity. But this pushed the companies and it lead to the invention of the Coca-Cola fountain dispenser. (Russell,