Coca Cola's Micro and Macro Environment.

University of Wales(MBA , Semester 1)Managing MarketingDate : 28th Sep,2009Table of ContentsPart AIntroduction and explanation of Macro environment................................pg 3The Coca-Cola...................................................................................................... pg 5Introduction............................................................................................ pg 5Bottlers.................................................................................................. Pg 6Influence of macro environment on Coca-Cola.............................. Pg7Conclusion........................................................................................Pg8Part BMarketing Mix......................................................................................................Pg 9Introduction............................................................................................Pg9Ingredients of marketing mix.................................................................Pg 9Marketing Mix of Coca-Cola................................................................................Pg 11Conclusion......................................................................................Pg 13References.................................................................................................Pg 14Part ASelect an organization and discuss how macro environment has influence its marketing decision making , for last 12 months and how it is likely to influence in future.

Macro environmentMarketing's main role is to match competences, capabilities and resources within the organization and market opportunities outside outside of the organisation. Understanding of customer's needs is main essence of whole story but marketers should also be aware of factors and forces that can cause customer needs to be evolve. A change in customers'' needs will directly affect ability of organisation to serve customers, this really implies for marketers

References: . Kotler, G. Armstrong , 1998, Marketing, L. Brown and S. Adam ,Prentice Hall, AustraliaSuresh Bedi , 2004 , Business Environment , Excel Books , New Delhi , IndiaNirmalya Kumar , Apr 2004 , Marketing as Strategy , U.S.AA. Buckley,1993, The Essence of Marketing , Prentice Hall International, U.KG. Lancaster and P Reynolds,1998, Marketing , Macmillan Press Ltd, LondonA. Hutchings, Marketing, a Resource Book, Pitman publishing, Great Britain, 1995http://www.businessdictionary.com/definition/macro-environment.htmlhttp://www.whatmakesagoodleader.com/macro-environment-analysis.htmlhttp://www.12manage.com/methods_PEST_analysis.htmlhttp://www.collegeresearch.us/show_essay/58625.htmlhttp://en.wikipedia.org/wiki/The_Coca-Cola_CompanyRobert Kyle , http://www.websitemarketingplan.com/small_business/marketingmix.htmhttp://www.bized.co.uk/virtual/bank/business/planning/marketing/step2.htmhttp://www.thecoca-colacompany.com/investors/annualandotherreports/2005/financialHighlights.html