Coca-Cola’s Marketing Challenges in Brazil:

“Employee performance can be improved by focusing on careers and talent management”
Submitted By:

Kazi Iftahaz Ahmed 1030239530
Sabrina Humayun Upoma 1110574030
Sharmin Sultana 1020846530
Md.Washim Ahmed 1020963030
Rabeya Sultana 1120284530
Ahsan Zaman 1030211530

Submitted To:
Jashim Uddin
Lecturer
North South University
Date of Submision: 9th December 2012 Table of Contents
SL NO.
Topic
Page
1.
Abstract
3
2.
Introduction
4
3.
Career and Talent management literature
4-8
4.
Role of career and talent management in creating skilled and knowledgeable workforce
9-16
5.
Individual level outcomes career and talent management
17-19
6.
Literature gap
19
7.
Methodology
19
8.
BAT Bangladesh: Organizational overview
20-24
9.
Career and talent management in BAT
25-26
10.
Transfer of career and talent management for creating Skilled and knowledgeable workforce in BAT
26-27
11.
Career and talent management evaluation process of BAT
27-31
12.
Discussion
31
13.
Conclusion
34
14.
References
35-

Abstract

In Modern world Today’s Business are ongoing changes. It requires new knowledge and skills as a means of knowledge innovation. Now this knowledge is transfer into the workplace by the fact of increase knowledgeable workplace in order to remain competitive market and business sustainability. Career and Talent management are one of the important buzzword of modern HR. It creates the ability of knowledge and transfer into skilled and knowledgeable workforce. In contrary the scenario of the modern world there are lot of surrounding circumstance factors based on Talent management and it can’t be judged properly without proper evidence. By considering this fact this research paper emphasizes the

References: Aston, C. and Morton, L. (2005) “Managing Talent for competitive advantage”, Strategic HR Review, 4: 5, 28-31. Becker, K. H., & Haunschild, A. (2003). The impact of boundary less careers on organizational decision making: An analysis from the perspective of Luhmann’s theory of social systems. International Journal of Human Resource Management, 14, 713–27. Mary Wake Salas, E., & Cannon-Bowers, J. A. (2001). The science of talent management: A decade of progress. Annual Review of Psychology, 52, 471–499field, Ph.D,R.N. (September, 2012). Human Resources & Services Administration. Ph.d, M. W. (2012, SEPTEMBER ). Human Resouces & Services Administration (HRSA). 19. (Rudeman, Mecauley Van Veslor, 2012). (2012 Health and Human Service. In M. V. &Rudeman, knowledge management & knowledge management (p. p.2). (Kozlowski, 2000). Kozlowski, S. (2000). Organizational Behaviour And Human Decision Process. Gully S.M Brown.