Code of Conduct of H&M
Export Merchandising
HENNES & MAURITZ (H&M):
Hennes and Mauritz popularly known as H&M is a pioneering apparel retailer based in Sweden known for its cheap but chic fashion. H&M is one of the world’s largest and fastest growing clothing retailers. The company is also a pioneer of ―fast fashion‖: a term used to describe clothing collections which are based on the most recent fashion trends on the catwalk but which are designed and manufactured quickly, are affordable, and are aimed at mainstream consumers. By maintaining efficiency and flexibility throughout its supply chain, H&M is able to respond quickly to changes in fashion trends. H&M has achieved popularity among consumers because of its fashion know-how and its expertise in anticipating trends. This popularity has enabled the company to grow at a formidable rate—despite overcrowding in the clothing market and, at times, sluggish consumer spending. H&M has a keen understanding of its target market—which is the low price, high fashion end of the clothing sector—and is closely attuned to what mainstream consumers want. It enjoys a strong following among women, particularly those in younger age groups, who make up the majority of its customers. By selling a broad range of fashionable collections, which are renewed frequently, by offering attractive prices, and by maintaining a strong presence in prime shopping locations, H&M has ensured that its stores enjoy a steady flow of customers. H&M’s code of conduct was drawn up in 1997 and is based on the UN Convention on the Rights of the Child and the ILO’s conventions on working conditions and employment rights. CODE OF CONDUCT: This Code of Conduct is applicable to all suppliers, their subcontractors and other business partners that do business with H&M or any other company, wholly or partly owned, directly or indirectly, by H&M . H&M’s business concept is to offer fashion and quality at the best price. Quality also means that our products must be manufactured
HENNES & MAURITZ (H&M):
Hennes and Mauritz popularly known as H&M is a pioneering apparel retailer based in Sweden known for its cheap but chic fashion. H&M is one of the world’s largest and fastest growing clothing retailers. The company is also a pioneer of ―fast fashion‖: a term used to describe clothing collections which are based on the most recent fashion trends on the catwalk but which are designed and manufactured quickly, are affordable, and are aimed at mainstream consumers. By maintaining efficiency and flexibility throughout its supply chain, H&M is able to respond quickly to changes in fashion trends. H&M has achieved popularity among consumers because of its fashion know-how and its expertise in anticipating trends. This popularity has enabled the company to grow at a formidable rate—despite overcrowding in the clothing market and, at times, sluggish consumer spending. H&M has a keen understanding of its target market—which is the low price, high fashion end of the clothing sector—and is closely attuned to what mainstream consumers want. It enjoys a strong following among women, particularly those in younger age groups, who make up the majority of its customers. By selling a broad range of fashionable collections, which are renewed frequently, by offering attractive prices, and by maintaining a strong presence in prime shopping locations, H&M has ensured that its stores enjoy a steady flow of customers. H&M’s code of conduct was drawn up in 1997 and is based on the UN Convention on the Rights of the Child and the ILO’s conventions on working conditions and employment rights. CODE OF CONDUCT: This Code of Conduct is applicable to all suppliers, their subcontractors and other business partners that do business with H&M or any other company, wholly or partly owned, directly or indirectly, by H&M . H&M’s business concept is to offer fashion and quality at the best price. Quality also means that our products must be manufactured