The public affairs practice has many definitions one such definition is communicating with the public to create and sustain good mutual relations with a organisation or company. There are P.R. agents who work in-house and others which work for a agency where ever you work as a P.R. practitioner are certain codes of ethics you are asked to follow drawn up in the code of Lisbon drawn up in or the code of Athens drawn up im going to discuss the clause of the code of professional conduct drawn up by the public relations institute of Ireland on the 20th annual general meeting of the public relations institute of Ireland on the 8th dec 2003 these codes enhance the integrity of the practice and are very important.
Your Conduct towards the public is a big factor in this industry, you must disclose all relevant information to the public at the earliest possible time
The code of professional practice for public relations was adopted by the 20th annual general meeting of the members of the public relations institute of Ireland. It asks its members to abide by a ethical code its main clauses are as follows and are extremely similar to the code of professional conduct drawn up by the institute of public relations.
They for one believe that professional public affairs practice is a proper, legitimate and important activities and believe that the existence of the code enhances integrity.
All activity associated with representing the interests of a client or employer in relation to any matter of public policy, including:
· Provision of professional advice to clients/employers on matters relevant to public policy or law; or procurement, selection, nomination or appointment for public contract or office
· Lawful and ethical actions intended to promote a change of public policy or law;
· The making of representations, or