Coffee and Milk Teas
SWOT ANALYSIS of MOONLEAF
STRENGTHS:
* Affordable price * The place is big and having nice ambiance * They value minimalist type of operation and focuses on the excellent quality of their drinks. * Nice and approachable staffs * Free-wifi
WEAKNESSES * not raiding the local malls unlike other big competitors in the milk tea battle arena * too sweet taste
OPPORTUNITIES: * A big and well-lighted signage at the store front to make it easier for newbies to locate the place. * Smaller-sized glasses especially for those with lesser tea-ppetite. Of course, they’d be priced accordingly. * Pastries or some other stuff to munch on as we nurse our milk teas. * Less bulky tables/chairs to accommodate more customers * Perhaps, a security guard to ensure customer safety as it gets dark? * And probably, a couple of posters announcing new flavors or whatnot as visual enticement.
THREATS:
* lack of parking area * not raiding the local malls unlike other big competitors in the milk tea battle arena * lack of security
GONGCHA
STRENGTHS:
* Customers may choose how much sugar is mixed in with your drink. * the staff were pretty quick in preparing the drinks Wide range of tea selection * sets the highest standard when choosing materials * Affordable price * Unique beacuse it uses a special milk cream which floats on top of really strong, freshly brewed tea * Delivery service
WEAKNESSES: * Less known * less variants here in Manila than in Hong Kong * The manager and staffs were rude and performed their tasks with poor attitude.
OPPRTUNITIES:
* Pastries or some other stuff to munch on as we nurse our milk teas. * a couple of posters announcing new flavors or what not as visual enticement.
THREATS:
Few stores unlike its biggest
STRENGTHS:
* Affordable price * The place is big and having nice ambiance * They value minimalist type of operation and focuses on the excellent quality of their drinks. * Nice and approachable staffs * Free-wifi
WEAKNESSES * not raiding the local malls unlike other big competitors in the milk tea battle arena * too sweet taste
OPPORTUNITIES: * A big and well-lighted signage at the store front to make it easier for newbies to locate the place. * Smaller-sized glasses especially for those with lesser tea-ppetite. Of course, they’d be priced accordingly. * Pastries or some other stuff to munch on as we nurse our milk teas. * Less bulky tables/chairs to accommodate more customers * Perhaps, a security guard to ensure customer safety as it gets dark? * And probably, a couple of posters announcing new flavors or whatnot as visual enticement.
THREATS:
* lack of parking area * not raiding the local malls unlike other big competitors in the milk tea battle arena * lack of security
GONGCHA
STRENGTHS:
* Customers may choose how much sugar is mixed in with your drink. * the staff were pretty quick in preparing the drinks Wide range of tea selection * sets the highest standard when choosing materials * Affordable price * Unique beacuse it uses a special milk cream which floats on top of really strong, freshly brewed tea * Delivery service
WEAKNESSES: * Less known * less variants here in Manila than in Hong Kong * The manager and staffs were rude and performed their tasks with poor attitude.
OPPRTUNITIES:
* Pastries or some other stuff to munch on as we nurse our milk teas. * a couple of posters announcing new flavors or what not as visual enticement.
THREATS:
Few stores unlike its biggest