Coffee and Starbucks

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Group
Members:-

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Akarsh Mittal
Nikhil Sharma
Jatin Chibrani
Garima Singh
Chahak
Agarwal
Neetu Jadon
Inder Parwani

Then..
 First Starbucks opened in Seattle
Washington.
 March 30, 1971
 Jerry Baldwin – English teacher
 Gordon Bowker-Writer
 Zev Seigl-History teacher

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Then…
 Entrepreneur Howard Schultz joined the company in 1982.
 Director of retail operations and marketing.  Ideas of selling beverages.

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Then…
 April, 1984 first store to sell beverages was opened.
 Served 400 customer- over the 250 customer average at their best score.
 II Giornale Acquires Starbucks.
 Howard Schultz- Starbucks president and CEO.

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Now…
 World’s premier roaster and retailer of specialty coffee.
 8,812 company-owned stores.
 7,812 licensed stores in more than
50 countries.

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Now…
 Annual sales of about US$14.89
Billion.
 Sell: Whole bean coffee, Ground
Coffee, pastries, beverages and coffee related products.

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Mission Statement
1990- October 2008
Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. 

Vision…
Starbucks Digital Network, in partnership with Yahoo!
Its vision is to provide best cup of coffee to include providing the best digital experience. They are now offering music among choices from their digital network.

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Opened with Tata global beverages.
(50-50)% partners
First In Mumbai, October 19, 2012
Now 54 stores in Four cities (in 17 months)  CEO of TATA Starbucks is Avani
Saglani Davda.
 Starbucks also get source to coffee beans from Kodagu (Karnataka)
 Opened with investment of US$66
Million.
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Ethics…
Starbucks and Shared Planet is committed to doing business responsibly. A better way to help each other and planet.

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SWOT
Analysis
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Strengths…
 Leading retailer and roaster for brand specialty coffee in the world.
 Known for providing superior products and services.
 Number 7 on Fortune Magazine’s
“100