Coffee and Starbucks
Higher Colleges of Technology
Competitive Analysis Project
Starbucks Vs Coffee Bean & Tea Leaf
Prepared for: Debra Henderson
Prepared by: 200321738 200221977 H00010608
Date: 22 March 2006
Table of contents
1 Introduction 1
2 Client Company “Starbucks” 1
2.1 Target Market 1
3 Competitor Company “The Coffee Bean and Tea Leaf” 1
4 Major Finding of Competitive Analysis 2
4.1 SWOT analysis 2 4.2 Competitive Advantage 2
5 Strategic recommendation: 2
6 Conclusion 3
1. Introduction In the UAE the coffeehouses take the first concern of the residents. The residents look for the coffeehouses as a place of enjoyment and the perfect place for hangout with friends. One of the most popular coffeehouse in the UAE is Starbucks; the branches of Starbucks cover all the emirates in most popular places. In this report we’ll conceder The Coffee Bean & Tea Leaf as a competitor of Starbucks and analyze both of them depending on the SWOT and Marketing Mix analysis.
2. Client Company “Starbucks”
This company founded in the UAE in 2000, it is especially brand for coffee with Coffeehouses. Starbucks features a variety of coffees, hand-crafted beverage, teas, water, freshly baked pastries, sandwiches and salads. It is including also in their product compilation of music CD’s ranges for all testes. Starbucks have very friendly employees make the customers feel comfortable to visit them again. The qualities of the products Starbucks provide make them reach this level of popularity.
1 Target Market
Starbucks focus on the demographics, psychographics and lifestyle of their customers. Also with the information that Starbucks collected regard the target market segment for the better to its customers. The demographic helps Starbucks to locate its target market. It is target the both male and female, around 18-30 years old, but you can see
Competitive Analysis Project
Starbucks Vs Coffee Bean & Tea Leaf
Prepared for: Debra Henderson
Prepared by: 200321738 200221977 H00010608
Date: 22 March 2006
Table of contents
1 Introduction 1
2 Client Company “Starbucks” 1
2.1 Target Market 1
3 Competitor Company “The Coffee Bean and Tea Leaf” 1
4 Major Finding of Competitive Analysis 2
4.1 SWOT analysis 2 4.2 Competitive Advantage 2
5 Strategic recommendation: 2
6 Conclusion 3
1. Introduction In the UAE the coffeehouses take the first concern of the residents. The residents look for the coffeehouses as a place of enjoyment and the perfect place for hangout with friends. One of the most popular coffeehouse in the UAE is Starbucks; the branches of Starbucks cover all the emirates in most popular places. In this report we’ll conceder The Coffee Bean & Tea Leaf as a competitor of Starbucks and analyze both of them depending on the SWOT and Marketing Mix analysis.
2. Client Company “Starbucks”
This company founded in the UAE in 2000, it is especially brand for coffee with Coffeehouses. Starbucks features a variety of coffees, hand-crafted beverage, teas, water, freshly baked pastries, sandwiches and salads. It is including also in their product compilation of music CD’s ranges for all testes. Starbucks have very friendly employees make the customers feel comfortable to visit them again. The qualities of the products Starbucks provide make them reach this level of popularity.
1 Target Market
Starbucks focus on the demographics, psychographics and lifestyle of their customers. Also with the information that Starbucks collected regard the target market segment for the better to its customers. The demographic helps Starbucks to locate its target market. It is target the both male and female, around 18-30 years old, but you can see