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Coffee Consumer Analysis Paper

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Coffee Consumer Analysis Paper
According to a study done by Harvard University’s School of Public Health 54% of all Americans over the age of 18 drink coffee everyday. I am part of the 46% that does not drink coffee everyday, and part of probably an even smaller number that no only doesn’t drink coffee but doesn’t drink any type of caffeine (crazy, I know!). However I related the responsibility of a coffee consumer to that of a food buyer just like we discussed a few weeks back with Whole Foods and their plan requiring labeling of GMO products, which was to benefit and educate the consumer. Within the coffee industry companies such as Starbucks have been working to really educate their consumers on how they are working to improve productivity and quality of life for
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