Coffee Shop Case Study

increasing sales in your coffee shop isn’t just following the latest trends. It’s about guaranteed strategies that have been proven to boost proceeds. As with any other business, you must sell more to improve a coffee shop's bottom line. Many of a coffee shop's expenses are fixed, including your rent, mortgage and payroll. Therefore, it's important to concentrate on what you can control: customer experience and getting the most profit you can out of that exchange.
The first thing is Sell your customers high-priced drinks, such as espresso drinks. Profits on espresso drinks can sometimes be 5 times higher than drip-coffee drinks. Also Put espresso-based drinks at the top of the menu. Since most people never read through the entire menu, placing
Fuscous on the coffee shop atmosphere and design, make your signs catchy and creative. people always tempt to get bored from classic plane designs, be creative add colours, paintings and pictures that are not repeated be unique not like the rest of the coffee shops also play music. make your own unique atmosphere that people will remember and relate to buckstar coffee shop. Anther effective marketing way is place the goodies by the counter put your most popular and delicious goodies on the counter this will boost your sales specially if there was a queue and the costumers are waiting they will probably pick something up. Customers like to feel special and be rewarded for their loyalty. Hand out loyalty cards and give every seventh coffee for free. A small price to pay for gaining a repeat customer. Make sure it is a quality card that will last the wear and tear and look good in a customer's wallet. Cheapest customer acquisition ever. Promote multiple sales A coffee shop will never make enough money to pay the bills from coffee sales alone. Coffee may be the second motivator for
As a goal, coffee should be no more than 40% of your weekly sales and two item sales per customer transaction means you are getting it about right. make sure the traditional coffee accompaniments (muffins, cookies, cakes) are close by at the point of sale, and the coffee shop offers cold food, cold drinks, and hot food to ensure the best chance of multiple sales.one of the main reasons to success in your business is to have connection with your coatomers and now there needs and wants and what do they prefer and not like to avoid doing it in your business also you should have a friendly staff that are polite with costumers and have a strike up a conversation.