Related Literature and Studies This chapter provides the conceptual framework, readings and about coffee shops, the benefits about coffee, the history of the three (3) subject coffee shops.
Conceptual Framework The Coffee Shops Preference of the Customers in General Santos City depends upon the good services, quality of the product, prices, and the good environment. In reaching the goal to Increase in sales due to Customers Preferences, there should be an Improving services in the Coffee Shop from the Customers Expectation. .
Benefits of Coffee According to a study that was posted on the online health information which is Authority Nutrition, there were top 12 Evidence-Based Health Benefits of Coffee, (1) Coffee can improve energy levels and make you smarter, (2) Coffee can help you burn fat, (3) the Caffeine can drastically improve physical performance, (4) There are essential nutrients in coffee (5) Coffee may lower your risk of type II diabetes, (6) Coffee may protect you from Alzheimer’s Disease and dementia, (7) Caffeine may lower the risks of Parkinson’s, (8) Coffee Affects to have protective effects on the liver, (9) Coffee can fight depression and make you happier, (10) Coffee drinkers have a lower risk of some types of cancer, (11) Coffee does not cause heart disease and may lower the risk of stroke, (12) Coffee may help you live longer. 2.2.1 Coffee can improve energy levels and make you smarter.
Coffee can help people feel less tired and increase energy levels. This is because it contains a stimulant called caffeine, which is actually the most commonly consumed psychoactive substance in the world. After you drink coffee, the caffeine is absorbed into the bloodstream. From there, it travels into the brain. In the brain, caffeine blocks an inhibitory neurotransmitter called Adenosine. When that happens, the amount of other neurotransmitters like norepinephrine and dopamine actually increases, leading to enhanced firing of