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Cognitive Rehabilitation: Marketing Strategies

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Cognitive Rehabilitation: Marketing Strategies
Abstract
In the contemporary society, the healthcare environment is characterized by increased competition particularly due to advancements in innovation and technology. Healthcare organizations are striving to make sure that they provide patients with more diagnosis, treatment and medication options than before. Cognitive Rehabilitation is an example of improvement that leading health care organizations are adopting to provide medical service consumers with an exceptional experience as well as have an extra advantage against competitors. According to Perreault Cannon & McCarthy (2013), there are four P’s in a marketing strategy that is; Product, Price, Place, and Promotion. This paper focuses on a marketing strategy based on the four P’s for
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