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Cognitive Theory

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Cognitive Theory
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Introduction In this paper it will show that social cognitive theory is my main focus from a wide range of theories outlined in the course syllabus. The theory was proposed by Miller and Dollard in 1941. The theory was later expanding by Walters and Bandura with the principles in observational learning as well as vicarious reinforcement. Bandura also provided the concept of self efficacy in 1977, where he refuted the traditional learning theory for understanding learning. Some of the areas that the theory covers include health communication. To start with the theory deals with cognitive and emotional aspects and aspects related to behavior of understanding behavioral change (Glanz, Rimer, & Lewis, 2002). To add on this the concepts of social cognitive theory provide ways for new behavioral research in health education. Finally the theory welcomes new ideas as far as psychology is concerned. Core assumptions and statements The social cognitive theory explains the way that people acquire some skills and how they maintain and keep the skills in certain behavioral patterns. It is also important to note that they do with providing the basis for intervention (Bandura, 1997). Some of the factors to depend on when evaluating the behavioral change include environmental factors in the environment, behavior, and people also present in the said environment. The social cognitive theory provides a framework were programs can be designed, implemented, and appraise. When speaking of the environment it covers both the social and physical environments that can affect the behavior a person. Some of the social factors would include family members, colleagues, and friends. Some of the physical ones will include the size of the



References: Bandura, A. (Ed.) (1995). Self-efficacy in changing societies. New York: Cambridge University Press. Glanz, K., Rimer, B.K. & Lewis, F.M. (2002). Health Behavior and Health Education. Theory, Research and Practice. San Fransisco: Wiley & Sons. Graham, S., & Weiner, B. (1996). Theories and principles of motivation. In D. C. Berliner & R. C. Calfee (Eds.).Handbook of educational psychology (pp. 63-84). New York: Simon & Schuster Macmillan. Pajares, F., & Schunk, D. H. (2001). Self-beliefs and school success: Self-efficacy, self-concept, and school achievement. In R. Riding & S. Rayner (Eds.), Self-perception (pp. 239-266). London: Ablex Publishing.

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