Cohesion Case Study for the Broadway Cafe

Cohesion Case Study for the Broadway Cafe | | | CIS 500: Information Systems for Decision Making | Strayer UniversityDr. James K. Murkira | Pamela L. Williams | [Pick the date] | |

Table of Contents
Abstract ........................................................................................................................... 3
Part 1: Porter’s Five-Force Analysis................................................................................ 4
Part 2: Developing an E-Business Strategy ...................................................................... 7
Part 3: Networks, Telecommunications, and Wireless Computing............................................ 10
Part 4: Customer Relationship Management (CRM)......................................... 12
Part 5: Systems Development Life Cycle (SDLC)................................................... 15
Conclusions ................................................................................................................... 17
Bibliography................................................................................................................. 18
Part 1................................................................................................................. 18
Part 2................................................................................................................. 18
Part 3................................................................................................................. 18, 19
Part 4................................................................................................................. 19
Part 5................................................................................................................. 20

Abstract
I inherited The Broadway Café coffee shop from my grandfather which is located in downtown Greenville.
It was first opened in 1952. Coffee shop specialized in different coffees, teas, homemade soups, sandwiches, salads

Bibliography: Baltzan, P., & Phillips, A. (2009). Information system in business, system driven information systems (pg. 22, 23, 24, 89). McGraw-Hill. Corporation, S. (2009). Company Overview. Retrieved 10 13, 2009, from Starbucks: http://www.starbucks.com/aboutus/overview.asp Porter, M Part 2 Baltzan, Paige and Phillips, Amy (2008) Google (2008, Jul 30). Search for “Restaurant Supplies.” Retrieved December 5, 2008. http://www.google.com/search?hl=en&q=restaurant+supplies&btnG=Search Baltzan, P., & Phillips, A. (2009). Information system in business. System driven information systems (pp. 89, 105). McGraw-Hill. Mickey A. Khan. (2009). Mobile coupons work for Subway franchisees. Retrieved 12 04, 2009, from mobilemarketer.com: http://www.mobilemarketer.com/cms/news/commerce/595.html Susan Sweeney CA, Andy MacLellan, Ed Dorey (2006) Vivek Naik. (2009). Broadband & Mobile Featured Article. Retrieved 12 04, 2009, from TMCnet.com : http://www.astricon.net/topics/broadband-mobile/articles/52731-m-coupons-expected-increase-according-study.htm Part 4 David Meerman Scott (2008) The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly (pp. 10 ) John Wiley & sons Frederick Newell (2000) Michael Miller (2009). Selling Online 2.0: Migrating from EBay® to Amazon®, craigslist®, and your own E-commerce Website (pp. 288) Que Part 5