Coke-Cola Case Study

The development of Coke-Cola is quite interesting; the product began as far back as the late 19th century (The Coca-Cola Company Britannica Academic. 2015). In this discussion, we shall consider what makes Coke-Cola and such an attractive investment (Ferrell, Fraedrich, & Ferrell, 2015). Furthermore, factors that stakeholder considers when addressing investments Coke-Cola itself and its reputation (Ferrell, Fraedrich, & Ferrell, 2015).
First a historical look at Coke-Cola; historically the first Coke-Cola was invented and produced by Atlanta Pharmacist John S. Pemberton at his Pemberton Chemical Company in 1886 (The Coca-Cola Company Britannica Academic. 2015). Mr. Pemberton bookkeeper Mr. Frank Robinson not only gave Coke-Cola its name but
CEO James Quincey of Coke-Cola has sustainability of his mind for the future of the company, and that means that firm is always looking for a way to stay on top (Quincey, 2016). The CEO of the firm expresses in a personal letter to the public although is focused on food and beverage industry has learned that their intent is people first (Quincey, 2016). The firm openly admits that too many sugars are not good for the body, as well as agree with the "the World Health Organization" (Quincey, 2016). The letter summarizes key issues that are said with great subtleness, one, Coke would like to expand in under developing countries such as Africa (Ferrell, Fraedrich, & Ferrell, 2015). However, they have been met with resistance from the World Health Organization, they argue that the product does not have any nutritional value; furthermore, feeding the already lacking culture concerning nutrition is unethical (Ferrell, Fraedrich, & Ferrell, 2015). However, the Coke-Cola company is not like to give up, they started investing in big global projects idea from 2010 hoping them to become a reality from 2015 to the year 2025, with 12 billion in hand and ready to go (Nesbit, 2014), however, their corporate relationship with toughest
Looking back the firm was changed ownership in 1919, Earnest Woodruff purchases Coke-Cola for 25 million dollars (Coke-Cola, 2018), furthermore, common stocks reached forty-dollars a share and preferred stocks had reached one-hundred dollars per-share (Coke-Cola, 2018). In addition, one can easily follow the stock history of Coke-Cola, it long his story of over hundred shows trends (Coke-Cola, 2018). To further strengthen the argument here are the following highlights of Coke's stock history; In 1919 number of common share 500,000 and 100,000 preferred stocks, however, in 1926 a Coke significantly elimination of 100,000 preferred stocks (Coke-Cola, 2018). By the following year, a trend of increase in stock begins to take flight for the Coke Company (Coke-Cola, 2018). In 1927 a leap of stocks jumps from 100,000 to 1,000,000 (Coke-Cola, 2018). Coke's common stocks increased by another 3,000,000 shares, and by 1965, coke's common stocks increase yet again from 15,000,000 to 35,000,000 (Coke-Cola, 2018). Increases continue in 1983 from 140,000,000 to 180,000,000 and lastly into 2012, common stocks increased by authorization consisting through from 1989, at 20,000,000 shares through 1990, 1992, 1996 until last recorded of 2012 to 5,600,000,000 shares (Coke-Cola, 2018). Furthermore,