coke ethical
INTO UNIVERSITY OF EAST ANGLIA
ACADEMIC YEAR 2014
BUSINESS REPORT
ANALYSE THE MAJOR ETHICAL AND ENVIRONEMNT PROBLEMS,
BY
JOHNNY LIM GUAN HOOI
STUDENT NUMBER: 0010258586
SUBMISSION DATE: 24th APRIL 2014
WORD COUNT:
CONTENTS
Section Page
Executive Summary
Introduction
Executive Summary
This report have a brief introduction of The Coca-Cola Company and first part will contain an analyse of the environment and ethical problem that due to The Coca-Cola Company and how these affect their business, the company unethical and major environment issue had exist since the company growth bigger and bigger. Second part will analyse and describe how the PESTLE analysis would help the company growth and how CSR is important for a company. Last part will check out how ethical and environment responsible that the company contribute in this present time. Finally the company should
Introduction
Coca-Cola is owned by The Coca-Cola Company which is a world biggest beverage manufacture and it was the fifth most valuable brand in the world, evaluated at over $78 billion (Interbrand, 2013). Coke is a world most famous carbonated soft drink. It is sold in stores, restaurant, machine and etc. throughout the world. At the first, Coca-Cola invent as a patent medicine by John Pemberton and it brought out as a carbonated soft drink by a business man Asa Griggs Candler. The Coca-Cola Company owned around 500 brands of products and disperse in over more than 200 countries with its main headquarters in Atlanta, Georgia. (Pendergrast, 2000)
The objectives of this report are:
Analyse the past major environment and ethical problem and how these affected the business performance at that time.
Analyse the global environment (PESTLE) and why corporate social responsibility (CSR) is becoming increasing important in today’s
ACADEMIC YEAR 2014
BUSINESS REPORT
ANALYSE THE MAJOR ETHICAL AND ENVIRONEMNT PROBLEMS,
BY
JOHNNY LIM GUAN HOOI
STUDENT NUMBER: 0010258586
SUBMISSION DATE: 24th APRIL 2014
WORD COUNT:
CONTENTS
Section Page
Executive Summary
Introduction
Executive Summary
This report have a brief introduction of The Coca-Cola Company and first part will contain an analyse of the environment and ethical problem that due to The Coca-Cola Company and how these affect their business, the company unethical and major environment issue had exist since the company growth bigger and bigger. Second part will analyse and describe how the PESTLE analysis would help the company growth and how CSR is important for a company. Last part will check out how ethical and environment responsible that the company contribute in this present time. Finally the company should
Introduction
Coca-Cola is owned by The Coca-Cola Company which is a world biggest beverage manufacture and it was the fifth most valuable brand in the world, evaluated at over $78 billion (Interbrand, 2013). Coke is a world most famous carbonated soft drink. It is sold in stores, restaurant, machine and etc. throughout the world. At the first, Coca-Cola invent as a patent medicine by John Pemberton and it brought out as a carbonated soft drink by a business man Asa Griggs Candler. The Coca-Cola Company owned around 500 brands of products and disperse in over more than 200 countries with its main headquarters in Atlanta, Georgia. (Pendergrast, 2000)
The objectives of this report are:
Analyse the past major environment and ethical problem and how these affected the business performance at that time.
Analyse the global environment (PESTLE) and why corporate social responsibility (CSR) is becoming increasing important in today’s
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