Coke vs Pepsi
Table of CONTENTS
1. ACKNOWLEGEMENT
2. EXECUTIVE SUMMARY
3. INTRODUCTION
4. PROBLEM DEFINTION
5. REVIEW OF LITERATURE a. PEPSICO b. COCA-COLA c. COLA WAR : THE CONCEPT d. RESEARCH PAPERS USED AS SECONDARY MATERIAL i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi vii. Comparison between Coke and Pepsi viii. The rivalry of various fronts ix. Market share x. Indian scenario
6. RESEARCH METHODOLOGY
7. RESULTS AND DISCUSSIONS
8. CONCLUSION & RECOMMENDATION
9. REFERENCES
10. APPENDIX e. QUESTIONNAIRE
declaration
AMITY UNIVERSITY UTTAR PRADESH
AMITY BUSINESS SCHOOL
Declaration
I hereby declare that the work in this project report is original to the best of my knowledge.
Ms. Supriti Agarwal
(Faculty Mentor)
Deepti Oberoi
It is with immense pleasure and gratitude that we acknowledge the valuable guidance, suggestion and support received from our project guide, Dr. Shalini Trivedi, without whom this work would not have been a success.
We owe a great deal to all the respondents who gave us their valuable time and help in filling our questionnaires and giving us the relevant information which has served to be the basis of our project.
Lastly, we feel great pleasure and sense of gratitude in thanking AMITY BUSINESS SCHOOL, NOIDA for providing us a platform for exposure, learning and completing our survey and the analysis of data successfully on time.
Thanking you all once again.
We are thankful to the college, Amity Business School, for giving us an opportunity to conduct this market research & hence providing us with an opportunity to learn so much. I would like to extend my
1. ACKNOWLEGEMENT
2. EXECUTIVE SUMMARY
3. INTRODUCTION
4. PROBLEM DEFINTION
5. REVIEW OF LITERATURE a. PEPSICO b. COCA-COLA c. COLA WAR : THE CONCEPT d. RESEARCH PAPERS USED AS SECONDARY MATERIAL i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi vii. Comparison between Coke and Pepsi viii. The rivalry of various fronts ix. Market share x. Indian scenario
6. RESEARCH METHODOLOGY
7. RESULTS AND DISCUSSIONS
8. CONCLUSION & RECOMMENDATION
9. REFERENCES
10. APPENDIX e. QUESTIONNAIRE
declaration
AMITY UNIVERSITY UTTAR PRADESH
AMITY BUSINESS SCHOOL
Declaration
I hereby declare that the work in this project report is original to the best of my knowledge.
Ms. Supriti Agarwal
(Faculty Mentor)
Deepti Oberoi
It is with immense pleasure and gratitude that we acknowledge the valuable guidance, suggestion and support received from our project guide, Dr. Shalini Trivedi, without whom this work would not have been a success.
We owe a great deal to all the respondents who gave us their valuable time and help in filling our questionnaires and giving us the relevant information which has served to be the basis of our project.
Lastly, we feel great pleasure and sense of gratitude in thanking AMITY BUSINESS SCHOOL, NOIDA for providing us a platform for exposure, learning and completing our survey and the analysis of data successfully on time.
Thanking you all once again.
We are thankful to the college, Amity Business School, for giving us an opportunity to conduct this market research & hence providing us with an opportunity to learn so much. I would like to extend my
References: BIRTH OF A REFRESHING IDEA The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886 THE CANDLER ERA On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola