Cola Swot
Coca Cola SWOT analysis 2013 | Strengths | Weaknesses | 1. The best global brand in the world in terms of value ($77,839 billion) 2. World’s largest market share in beverage 3. Strong marketing and advertising 4. Most extensive beverage distribution channel 5. Customer loyalty 6. Bargaining power over suppliers 7. Corporate social responsibility | 1. Significant focus on carbonated drinks 2. Undiversified product portfolio 3. High debt level due to acquisitions 4. Negative publicity 5. Brand failures or many brands with insignificant amount of revenues |
Opportunities | Threats | 1. Bottled water consumption growth 2. Increasing demand for healthy food and beverage 3. Growing beverages consumption in emerging markets (especially BRIC) 4. Growth through acquisitions | 1. Changes in consumer preferences 2. Water scarcity 3. Strong dollar 4. Legal requirements to disclose negative information on product labels 5. Decreasing gross profit and net profit margins 6. Competition from PepsiCo 7. Saturated carbonated drinks market |
PepsiCo SWOT analysis 2013 | Strengths | Weaknesses | 1. Product diversity 2. Extensive distribution channel 3. Corporate Social Responsibility (CSR) projects 4. Competency in mergers and acquisitions 5. 22 brands earning more than $1 billion a year 6. Successful marketing and advertising campaigns 7. Complementary product sales 8. Proactive and progressive | 1. Overdependence on Wal-Mart 2. Low pricing 3. Questionable practices (using tap water but labeling it as mountain spring water) 4. Much weaker brand awareness and market share in the world beverage market compared to Coca-Cola 5. Too low net profit margin |
Opportunities | Threats | 1. Growing beverages and snacks consumption in emerging markets (especially BRIC) 2. Increasing demand for healthy food and beverages 3. Further expansion through acquisitions
Opportunities | Threats | 1. Bottled water consumption growth 2. Increasing demand for healthy food and beverage 3. Growing beverages consumption in emerging markets (especially BRIC) 4. Growth through acquisitions | 1. Changes in consumer preferences 2. Water scarcity 3. Strong dollar 4. Legal requirements to disclose negative information on product labels 5. Decreasing gross profit and net profit margins 6. Competition from PepsiCo 7. Saturated carbonated drinks market |
PepsiCo SWOT analysis 2013 | Strengths | Weaknesses | 1. Product diversity 2. Extensive distribution channel 3. Corporate Social Responsibility (CSR) projects 4. Competency in mergers and acquisitions 5. 22 brands earning more than $1 billion a year 6. Successful marketing and advertising campaigns 7. Complementary product sales 8. Proactive and progressive | 1. Overdependence on Wal-Mart 2. Low pricing 3. Questionable practices (using tap water but labeling it as mountain spring water) 4. Much weaker brand awareness and market share in the world beverage market compared to Coca-Cola 5. Too low net profit margin |
Opportunities | Threats | 1. Growing beverages and snacks consumption in emerging markets (especially BRIC) 2. Increasing demand for healthy food and beverages 3. Further expansion through acquisitions