Cola Wars Continue
Coca-Cola was originally formulated in 1886 by John Pemberton in Atlanta, Georgia and then later acquired by Asa Candler. One of the most influential people in Coca-Cola 's history was Robert Woodruff, who became CEO of the company in 1923, and later developed Coca-Cola 's international business and was instrumental in cooperation with U.S. Armed Forces during WWII.
Caleb Bradham, a North Carolina pharmacist, invented Pepsi in 1893. Like Coca-Cola, Pepsi developed a franchised bottling system in the year 1910. Pepsi had a much more difficult time surviving and becoming successful, as it declared bankruptcy in 1923 and 1932. However, today Pepsi is a strong company that is competing with Coca-Cola. I will discuss the Cola Wars using the eleven step strategic model, SWOT, and Porter 's Five Forces analyses.
Company MissionThe Coca-Cola Company 's mission is "to create a growth strategy that allows us to bring good to the world -- by refreshing people every day and inspiring them with optimism through our brands and our actions. To achieve sustainable growth, we have established a vision with clear goals: profit - maximizing return to shareowners while being mindful of our overall responsibilities; people - being a great place to work where people are inspired to be the best they can be; portfolio - bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples ' desires and needs; partners - nurturing a winning network of partners and building mutual loyalty; and planet - being a responsible global citizen that makes a difference. We are guided by shared values that we will live by as a company and as individuals.
Leadership "The courage to shape a better future"; Passion "Committed in heart and mind"; Integrity "Be real"; Accountability "If it is to be, it 's up to me"; Collaboration "Leverage collective genius"; Innovation "Seek, imagine, create, delight"; and Quality "What we do, we do well" (Coca-Cola Company website).
PepsiCo 's
Caleb Bradham, a North Carolina pharmacist, invented Pepsi in 1893. Like Coca-Cola, Pepsi developed a franchised bottling system in the year 1910. Pepsi had a much more difficult time surviving and becoming successful, as it declared bankruptcy in 1923 and 1932. However, today Pepsi is a strong company that is competing with Coca-Cola. I will discuss the Cola Wars using the eleven step strategic model, SWOT, and Porter 's Five Forces analyses.
Company MissionThe Coca-Cola Company 's mission is "to create a growth strategy that allows us to bring good to the world -- by refreshing people every day and inspiring them with optimism through our brands and our actions. To achieve sustainable growth, we have established a vision with clear goals: profit - maximizing return to shareowners while being mindful of our overall responsibilities; people - being a great place to work where people are inspired to be the best they can be; portfolio - bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples ' desires and needs; partners - nurturing a winning network of partners and building mutual loyalty; and planet - being a responsible global citizen that makes a difference. We are guided by shared values that we will live by as a company and as individuals.
Leadership "The courage to shape a better future"; Passion "Committed in heart and mind"; Integrity "Be real"; Accountability "If it is to be, it 's up to me"; Collaboration "Leverage collective genius"; Innovation "Seek, imagine, create, delight"; and Quality "What we do, we do well" (Coca-Cola Company website).
PepsiCo 's
References: oca-Cola Company. http://www.thecoca-colacompany.com/ accessed Saturday, February 09,2008. Coca-Cola Enterprises Inc. Reports Fourth-Quarter and Full-Year 2006 Results. (2007, February13). Management. (2008). Webster University Management Department. McGraw-Hill/Irwin. PepsiCo. http://www.Pepsico.com/ accessed Saturday, February 09, 2008. Remarks at the Partners in the Promise Award Celebration in Atlanta, Georgia. (2005, April 7)www.thecoca-colacompany.com/presscenter/viewpoints_isdell_supplier_diversity.htmlYoffie, David B. (2004, January 27). Cola Wars Continue: Coca-Cola and Pepsi in the TwentyFirst Century. Harvard Business School.