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cold reading
Full Facts Books are supplied from the website of Ian
Rowland Limited. At the time of printing, the website address is: www.ianrowland.com The Full Facts Book of Cold Reading by Ian Rowland

Third edition
Website: www.ianrowland.com

This book is dedicated with love to my Mother and Father, two exceptional, wonderful and admirable people.

The Full Facts Book of Cold Reading (third edition)
Copyright © Ian Rowland 2002 London, England
1st edition published 1998
2nd edition published 2001
Published by Ian Rowland Limited
All rights reserved. This publication may not be copied or reproduced in whole or in part by any means or in any manner whatsoever without the written permission of the author.
At the time of printing, Ian Rowland's website is:

www. ianrowland. com
Like everything else on the web, this is subject to change. You can always track down the current version using your favourite search engine, or your psychic powers.

Contents
Section 1: Welcome to the Psychic Circus
The Greatest Scam In History?

8
8

Overview: what you will find in this book

10

Three things this book is not about

11

Section 2: How Cold Reading works
Defining terms
What is cold reading?
What is a psychic reading?
Readings categorised by type
Readings categorised by content
Readings categorised by delivery
Readings categorised by client
Terms used in this book
Five popular misconceptions
1. Body language
2. Shrewd observation
3. Fishing for clues
4. Vagueness and generalisation
5. Stupid, credulous and gullible?
How it works 1/7: The Set Up
1. Meeting and greeting
2. Encouraging co-operative interpretation
3. Establishing an intimate atmosphere
4. Establishing psychic credentials
5. Establishing the belief system
6. Supplying a pre-emptive excuse for failure
7. Checking for recent readings
8. Setting the client at ease
How it works 2/7: The Principal Themes
How it works 3/7: The Elements of the Reading
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