Colgate's 4p
Product – Customer needs
Colgate has a variety kind of toothpastes to satisfy each segment needs.
For instance, Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer, Colgate SpongeBob which targeting children in regard to packaging, flavor and theme
For our group product, Colgate total, is the most popular toothpaste under the Colgate brand. It has eight products and flavors within the line that all promote 12-hour protection from: gingivitis, stains, plaque, whitening, cavities, tartar, weak enamel, tender gums and bad breath. Colgate Total’s products all protect against these unwanted oral issues, but some target specific individual problems in a variety of toothpastes and gels.
Including, Colgate Total Enamel Strength Striped paste, protects from acid wear for 12 hours.
Colgate Total Advanced Clean is available in both a gel and paste form and contains silica, which is similar to what dentists use to maintain a professional cleaning feel.
Colgate Total Advanced Fresh Gel contains an added flavor booster to keep breath ultra fresh for up to 12 hours.
Colgate Total Clean Mint Paste has a delightful mint taste.
Colgate Total Mint Stripe Gel is a minty blend of gel and paste that leave the users mouth fresh and clean
Price – Customer cost
Colgate features products in the oral health isle of all stores carrying oral health products. Colgate has the largest span of shelf space compare with others brand. It is important to note that Colgate is the only one product which has their own display shelf in the toothpaste section of the oral health isle. The average price of Colgate total’s products per gram is THB 0.59.
The most expensive toothpaste per gram is the Sparkle Extra White(THB 3.54/ gram), which is
Colgate has a variety kind of toothpastes to satisfy each segment needs.
For instance, Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer, Colgate SpongeBob which targeting children in regard to packaging, flavor and theme
For our group product, Colgate total, is the most popular toothpaste under the Colgate brand. It has eight products and flavors within the line that all promote 12-hour protection from: gingivitis, stains, plaque, whitening, cavities, tartar, weak enamel, tender gums and bad breath. Colgate Total’s products all protect against these unwanted oral issues, but some target specific individual problems in a variety of toothpastes and gels.
Including, Colgate Total Enamel Strength Striped paste, protects from acid wear for 12 hours.
Colgate Total Advanced Clean is available in both a gel and paste form and contains silica, which is similar to what dentists use to maintain a professional cleaning feel.
Colgate Total Advanced Fresh Gel contains an added flavor booster to keep breath ultra fresh for up to 12 hours.
Colgate Total Clean Mint Paste has a delightful mint taste.
Colgate Total Mint Stripe Gel is a minty blend of gel and paste that leave the users mouth fresh and clean
Price – Customer cost
Colgate features products in the oral health isle of all stores carrying oral health products. Colgate has the largest span of shelf space compare with others brand. It is important to note that Colgate is the only one product which has their own display shelf in the toothpaste section of the oral health isle. The average price of Colgate total’s products per gram is THB 0.59.
The most expensive toothpaste per gram is the Sparkle Extra White(THB 3.54/ gram), which is