Colgate
UNIVERSIDAD PANAMERICANA
ECEE
INTERNATIONAL APPLIED MARKETING
“FINAL PROJECT
INTERNATIONAL COMPANY: COLGATE”
TEACHER: MIB. ALEJANDRA TENORIO NOGUEZ
TEAM:
ALEJANDRO ARRIOLA PRIETO 0110839
SAMUEL ÁVILA ROBLES 0149603
JONATHAN ARMANDO BELTRÁN DE LEÓN 0152133
JOSÉ ANTONIO RODRÍGUEZ GARCÍA 0147021
HASSAN ALEJANDRO SILVA VARELA 0151929
ALEJANDRO VARGAS TARACENA 0141442
MAY 13, 2012
I. Colgate
a. Reasons for choosing the company.
Colgate is known as a worldwide company, which promotes the personal and oral care adapting each product for the needs in a global way. We chose this company for its international presence, wide range of care products; using a powerful bunch of strategies and a sharp focus.1
Colgate didn’t stay as a “just national” soap brand; it began its growth thanks to the vision of its owners, we also considered it as base of our project because it’s a sustainable company, focused on implementations and innovations for giving people what they desire in quality, variety and price beyond expectations.
This company is committed to conducting its business in an environmentally sound manner. Colgate’s commitment to reducing the environmental impact of its 60+ manufacturing operations around the world means more than just recycling paper and reducing waste.
After setting ambitious 2002 to 2010 goals to reduce energy use, greenhouse gas emissions, water use and wastewater loading (defined as chemical oxygen demand), Colgate people put plans in place to meet or exceed the goals. From innovative energy-efficient manufacturing processes to new cleaning methods and water use efficiency technologies, Colgate people have worked to reduce the company’s environmental footprint.2 This means our company is focusing in satisfying needs but taking care of the planet, reducing gas emissions, water usage in manufacture and being leader in design about environmental energy, we considered this point as a special bonus for the global company,
ECEE
INTERNATIONAL APPLIED MARKETING
“FINAL PROJECT
INTERNATIONAL COMPANY: COLGATE”
TEACHER: MIB. ALEJANDRA TENORIO NOGUEZ
TEAM:
ALEJANDRO ARRIOLA PRIETO 0110839
SAMUEL ÁVILA ROBLES 0149603
JONATHAN ARMANDO BELTRÁN DE LEÓN 0152133
JOSÉ ANTONIO RODRÍGUEZ GARCÍA 0147021
HASSAN ALEJANDRO SILVA VARELA 0151929
ALEJANDRO VARGAS TARACENA 0141442
MAY 13, 2012
I. Colgate
a. Reasons for choosing the company.
Colgate is known as a worldwide company, which promotes the personal and oral care adapting each product for the needs in a global way. We chose this company for its international presence, wide range of care products; using a powerful bunch of strategies and a sharp focus.1
Colgate didn’t stay as a “just national” soap brand; it began its growth thanks to the vision of its owners, we also considered it as base of our project because it’s a sustainable company, focused on implementations and innovations for giving people what they desire in quality, variety and price beyond expectations.
This company is committed to conducting its business in an environmentally sound manner. Colgate’s commitment to reducing the environmental impact of its 60+ manufacturing operations around the world means more than just recycling paper and reducing waste.
After setting ambitious 2002 to 2010 goals to reduce energy use, greenhouse gas emissions, water use and wastewater loading (defined as chemical oxygen demand), Colgate people put plans in place to meet or exceed the goals. From innovative energy-efficient manufacturing processes to new cleaning methods and water use efficiency technologies, Colgate people have worked to reduce the company’s environmental footprint.2 This means our company is focusing in satisfying needs but taking care of the planet, reducing gas emissions, water usage in manufacture and being leader in design about environmental energy, we considered this point as a special bonus for the global company,