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Colgate Brightening Strips Final 1

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Colgate Brightening Strips Final 1
David Roshan
Stephen Mazcis
Vinh Thai
Wes Ward
Alex Rivera

Contents
Contents .................................................................................................................................................... 1
Executive Summary....................................................................................................................................... 1
Introduction .................................................................................................................................................. 2
The Internal Environment ............................................................................................................................. 3
Brief History ............................................................................................................................................. 3
Current Product Lines, Brands, and Markets ............................................................................................ 4
Current Marketing Performance ............................................................................................................... 6
Colgate-Palmolive and Major Competitors .............................................................................................. 9
Organizational Resources and Capabilities............................................................................................. 11
Human Resources ............................................................................................................................... 11
Innovation & IT Infrastructure ............................................................................................................ 12
Financial.............................................................................................................................................. 12
Knowledge


References: Bloomberg Businessweek. (n.d.). Ian Cook: Executive Profile & Biography. Retrieved April 24, 2014, from Businessweek.com: Bureau of Labor Statistics. (2014). Employment Situation Summary. United States Department of Labor, Bureau of Labor Statistics March 8, 2014, from Supply Chain Shaman: http://www.supplychainshaman.com/uncategorized/colgate-a-closer-look-at-supply-chainexcellence/ Colgate-Palmolive Company. (2011). 2010 Annual Report. New York. Retrieved April 24, 2014, from http://files.shareholder.com/downloads/CL/0x0x452609/628361a7-bc3e-4bef-a7775ee6e3756767/501366_Web_Ready.pdf Colgate-Palmolive Company. (2014). Retrieved April 24, 2014, from Colgate Brand Website: http://www.colgate.com/app/Colgate/US/HomePage.cvsp Smiles for 200 Years. Retrieved April 26, 2014, from Colgate-Palmolive Company Web site: http://www.colgate.com/app/Colgate/US/Corp/History/1806.cvsp Consumer Product Safety Commission. (1994, November 3). CPSC And Colgate-Palmolive Recall Fab Color-Plus Detergent in Certain Regions Crest. (2011). What are the ingredients in Crest 3D White Whitestrips? Retrieved April 24, 2014, from Crest.com: http://news.crest.com/faq-item/safety/what-are-ingredients-crest-3d-whitewhitestrips Deloitte Research. (2009). Recession: How will you play to win? New York: Deloitte Touche Tohmatsu. Giddens, N. (2010, June). Brand Leveraging. Retrieved April 24, 2014, from Iowa State University Extension and Outreach: New York: IBM. Retrieved April 24, 2014, from ftp://ftp.boulder.ibm.com/software/uk/optimise/cs/colgate_odb-0171-00d.pdf MarketLine. (2013, July 2). Company Profile: The Proctor & Gamble Company. Retrieved April 25, 2014, from MarketLine Advantage: Media Mark Reporter. (2014, March 16). Retrieved April 24, 2014, from http://www.mriplus.com.libproxy.txstate.edu/mediamark.aspx Noss, A. (2013). Household Income: 2012. U.S. Census Bureau. Retrieved April 24, 2014, from https://www.census.gov/prod/2013pubs/acsbr12-02.pdf PG Key Statistics. (n.d.). Retrieved April 25, 2014, from Yahoo! Finance: http://finance.yahoo.com/q/ks?s=PG+Key+Statistics Retrieved March 8, 2014, from http://www.businessweek.com/articles/2012-03-22/youngconsumers-pinch-their-pennies Trefis Team Transactional Marketing. Retrieved April 24, 2014, from Dr. Brian 's SmartaMarketing Blog Number 1: http://smartamarketing.wordpress.com/2012/01/20/the-modern-marketingorientation-relational-versus-transactional-marketing/ Vizard, S. (2014, March 14). Colgate-Palmolive to Increase Marketing Spend to Maintain Growth Whitfield, P. (2013, October 16). Colgate Vs. Procter & Gamble: Who Wins Classic Match? Retrieved April 24, 2014, from Investors.com: http://news.investors.com/investing-theincome-investor/101613-675370-which-is-better-colgate-or-procter-gamble.htm
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