Colgate Distasteful Toothpaste

KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | |
|Opportunities | | | |
|1. Population of children had increase. |0.05 |3 |0.15 |
|2. Standard of socialization has increase. |0.20 |4 |0.80 |
|3. Career opportunity. |0.05 |1 |0.05 |
|4. Support core business economy. |0.15 |3 |0.45 |
|5. Strategic area. |0.05 |2 |0.10 |
| | | | |
|Threats | | | |
|1. Increasing of competitive in fast food industry. |0.20 |4 |0.80 |
|2. Government legislation. |0.05 |2 |0.10 |
|3. Price increase in dramatically way. |0.10 |4 |0.40 |
|4. Serves’ nutrition which can affects health. |0.05 |1 |0.05 |
|5. Political affects. |0.10 |3 |0.30 |
|TOTAL |1.00 | |3.20 |
| | | | |