Colgate's Distasteful Toothpaste

Applying the motivating factors and strong leadership qualities made successful in the United States to the workplace where multicultural issues possibly exist; by reinforcing the employee’s capability to understanding and changing their views and overall performance effectiveness as well as its impact on employees. Motivation and motivators differ across cultures as well as leadership and leaders. Practices that might be highly motivating for employees in one country may not be as effective in others. In some cultures work is more central to one’s life than in other cultures. In culture’s that value work, people’s self-identity is derived from their work; they “live to work”. In some cultures which place less value on work, people’s self-identity is tied to other factors such as family, friends, etc.; they “work to live”. A general description of a leader might be someone who is charismatic and seeks to develop a transformational style of leadership. Charismatic/transformational leadership is thought to broaden and elevate the interests of followers, generate awareness and acceptance among the followers of the purpose and mission of the group and motivate followers to go beyond their self-interests for the good of the organization. But different cultural groups may vary in their conceptions of the most important characteristics of charismatic/transformational leadership. In some cultures, one might need to take strong, decisive action in order to be seen as a leader, while in other cultures consultation and a democratic approach may be the preferred approach to exercising effective leadership.

1) Leadership features in different contexts
In today’s era of reorganization, revolution, and change, Leadership is essential for the organization’s competitiveness. It can be pursued through different style and can be perceived in a distinct way according to the various contexts. For this reason we can figure out a plurality of Leadership styles, each