Collective Strategy Development

Matching Collective and Competitive Strategies Author(s): Rudi K. F. Bresser Source: Strategic Management Journal, Vol. 9, No. 4 (Jul. - Aug., 1988), pp. 375-385 Published by: John Wiley & Sons Stable URL: http://www.jstor.org/stable/2486272 Accessed: 03/05/2010 19:55
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Strategic Management Journal, Vol. 9, 375-385 (1988)

AND COMPETITIVE MATCHING COLLECTIVE
RUDIK. F. BRESSER
Baruch College, The City University of New York,New York,New York,U.S.A.

This paper discusses possibilities for combining collective and competitive strategies. Combinations can be problematic if competitive intentions are disclosed through the information links resultingfrom collective strategies. After describing how different collective

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