Instead, a substantial share of the college sports' revenue stays in the hands of the administrators, athletic directors, and coaches. Their coaches earn at least $100,000 per year to coach a major sport such as football, baseball or basketball at a school. The coaches will also receive bonuses for when the teams continue to make it to the playoffs, win championship games and break school records. Meanwhile, the athletes receive nothing as a bonus. The second company to make money off the backs of these kids is the NCAA. The NCAA signed a $10.8 billion television agreement deal with CBS over the span of 14 years. “The NCAA is corrupt, we know that,” (James, 2018) The National Collegiate Athletic Association is to be considered as a non-profit company. The athletic programs are the third thing that makes money off of these athletes. The university brings in hundreds of thousands, you can even say millions of dollars to their athletic program every year. They make their money from receiving donations, ticket sales, media outlets, advertising and anything else that comes along with a price tag. These student-athletes are the token symbol for their schools and their school's programs. Bigger sports such as football, basketball, and baseball bring in most of the school's revenue whereas swimming, golf, volleyball or tennis doesn’t earn the school that much money. Collectively athletes earn their school hundreds of dollars and simultaneously increase enrollment. The universities, NCAA, and coaches earn money off the back of these children, so why can’t they receive some of that
Instead, a substantial share of the college sports' revenue stays in the hands of the administrators, athletic directors, and coaches. Their coaches earn at least $100,000 per year to coach a major sport such as football, baseball or basketball at a school. The coaches will also receive bonuses for when the teams continue to make it to the playoffs, win championship games and break school records. Meanwhile, the athletes receive nothing as a bonus. The second company to make money off the backs of these kids is the NCAA. The NCAA signed a $10.8 billion television agreement deal with CBS over the span of 14 years. “The NCAA is corrupt, we know that,” (James, 2018) The National Collegiate Athletic Association is to be considered as a non-profit company. The athletic programs are the third thing that makes money off of these athletes. The university brings in hundreds of thousands, you can even say millions of dollars to their athletic program every year. They make their money from receiving donations, ticket sales, media outlets, advertising and anything else that comes along with a price tag. These student-athletes are the token symbol for their schools and their school's programs. Bigger sports such as football, basketball, and baseball bring in most of the school's revenue whereas swimming, golf, volleyball or tennis doesn’t earn the school that much money. Collectively athletes earn their school hundreds of dollars and simultaneously increase enrollment. The universities, NCAA, and coaches earn money off the back of these children, so why can’t they receive some of that