The most important point of the article is that the NCAA, at its heart, is an eminently self-serving organization that cares little about the very student-athletes that it claims to protect. Branch said it best with this phrase,
“For all the outrage, the real scandal is not that students are getting illegally paid or recruited, it’s that two of the noble principles on which the NCAA justifies its existence—“amateurism” and the “student-athlete”—are cynical hoaxes, legalistic confections propagated by the universities so they can exploit the skills and fame of young athletes. The tragedy at the heart of college sports is not that some college athletes are getting paid, but that more of them are not. (3)” In my opinion, the strongest evidence of the exploitation of the athletes is in the legal cases that against NCAA. They use the deliberately ambiguous “student-athlete” label as a legal shield. Branch defines the term with,
“College players were not students at play (which might understate their athletic obligations), nor were they just athletes in college (which might imply they were professionals). That they were high-performance athletes meant they could be forgiven for not meeting the academic standards of their peers; that they were students meant they did not