Color Psychology
Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% of the reason why someone decides to purchase a product (Hemphill 275).
Marketers must understand the psychology of color in order to employ it effectively.
Colors possess the ability to take an action and influence human behavior and emotion, and when properly used can be a vital tool in a successful marketing scheme.
Crowley found that a physiologically activated consumer is more likely to engage in impulse buying (1993).
One study has found that higher levels of chroma in a color elicited more excitement and subsequently led to greater ad likeability (Gorn et.al, 1997).
Like a carefully chosen brand name, color carries intrinsic meaning that becomes central to the brand’s identity, contributes to brand recognition.
Although these studies are restricted in the number of colors and types of emotions and associations they test, the effects of colors remain relatively consistent across studies, which provides some empirical evidence of a systematic relationship between color and emotions
Most of us are so immune to color that we do not even realize how it affects our mood or behavior.
No branding tool is more powerful than color. It can transform a logo into an emotional experience by instantly stimulating desire, instilling trust and connecting your company to the customer’s soul. -- Ross McCammon.
Color is a meaningful constant for sighted people and it's a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product.
It’s no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.
Marketers must understand the psychology of color in order to employ it effectively.
Colors possess the ability to take an action and influence human behavior and emotion, and when properly used can be a vital tool in a successful marketing scheme.
Crowley found that a physiologically activated consumer is more likely to engage in impulse buying (1993).
One study has found that higher levels of chroma in a color elicited more excitement and subsequently led to greater ad likeability (Gorn et.al, 1997).
Like a carefully chosen brand name, color carries intrinsic meaning that becomes central to the brand’s identity, contributes to brand recognition.
Although these studies are restricted in the number of colors and types of emotions and associations they test, the effects of colors remain relatively consistent across studies, which provides some empirical evidence of a systematic relationship between color and emotions
Most of us are so immune to color that we do not even realize how it affects our mood or behavior.
No branding tool is more powerful than color. It can transform a logo into an emotional experience by instantly stimulating desire, instilling trust and connecting your company to the customer’s soul. -- Ross McCammon.
Color is a meaningful constant for sighted people and it's a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product.
It’s no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.