An overview of the company’s international trade, risk management, and hedging activities.
TABLE OF CONTENTS
COMPANY OVERVIEW 2
OPERATIONS 2 BREAKDOWN OF SALES 3 BREAKDOWN OF ASSETS 3 BREAKDOWN OF INCOME 3
INTERNATIONAL TRADE 4
RISK MANAGEMENT POLICY 4
DERIVATIVES 5
STRATEGY 7
APPENDICES 8
BIBLIOGRAPHY 10
COMPANY OVERVIEW
Founded in 1938 in Portland, Oregon, as a small, family-owned, regional hat distributor and incorporated in 1961, Columbia Sportswear Company has grown to become a global leader in the design, sourcing, marketing, and distribution of active outdoor apparel, footwear, accessories and equipment.
Columbia Sportswear (referred to hereafter as Columbia) designs, develops, markets and distributes active outdoor apparel, footwear, accessories and equipment under Columbia, Mountain Hardwear, Sorel, OutDry, Pacific Trail and Montrail brand names. Columbia is one of the largest outdoor apparel and footwear companies in the world and their products have earned an international reputation for innovation, quality and performance.
Columbia is well diversified both geographically as well as in terms of the product categories it offers. The company maintains its operations in the US, Europe, the Middle East and Africa (EMEA), Latin America and Asia Pacific (LAAP), and Canada. In 2011, the company operated 43 outlets retail stores and 8 branded retail stores in the U.S., 7 outlet retail stores and 3 branded retail stores in Europe, 2 outlet retail stores in Canada, 40 branded retail stores in Japan and 13 outlet retail stores in Korea.
Columbia is headquartered in Portland, Oregon and employs about 3,626 people. The company expanded its e-commerce (has been implemented in all of its other geographical subsidiaries) operations across Europe in fall 2011. Its European launch includes the UK, Germany, France, Italy,
Bibliography: Columbia Sportswear. (2011). Form 10-K for the fiscal year ended December 31, 2011. Retrieved from http://www.sec.gov/index.htm Columbia Sportswear. (2012). Form 10-Q for the quarter ended September 30, 2012. Retrieved from http://www.sec.gov/index.htm Reuter, Thad. “Columbia Sportswear Plans to Expand Web Sales in Europe and Canada”. Internet Retailer. Apr. 21, 2011. Web. Nov. 2012 Shapiro, Alan. “Multinational Financial Management”. 9th edition. John Wiley & Son, Inc. 2010