COM3702 Portfolio
MEDIA STUDIES PORTFOLIO
STUDENT NUMBER: 35772085
SURNAME AND INITIAL: Moatshe, P
MODULE CODE: COM3702
SUBMITION DATE: 7 October 2014
DECLARATION
I, the undersigned, hereby declare that this is my own work and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNALLE/301/2014 regarding technical and presentation requirements, referencing techniques and plagiarism.
Name: Palesa Moatshe
Signature: P.Moatshe
Student number: 35772085
Date: 7 October 2014
Witness: B. Moatshe
MEDIA STUDIES
TABLE OF CONTENTS PAGE
1. INTRODUCTION 4
2. MEDIA POLICY AND REGULATIONS 4
2.1 HISTORY OF COMMUNICATION POLICY 4
2.1.1 Paradigms of communication policy 4
2 1.2 Emerging Communication industry policy 5
2.1.3 Public service media policy 6 2.2 FREEDOM OF MEDIA 7 2.2.1 The need for freedom of expression 7 2.2.2 Threats to it 7 2.2.3 If, how and why such threats can or cannot be motivated 7 3. MEDIA MANAGEMENT AND MEDIA MARKETS 3.1.1 The relationship of competition to concentration 8 2.1.2 The dual nature of the media industry 8 3.1.3 The four forms of concentration 9 3.1.4 The dangers of concentration 9 3.1.5 Positive externalities of the media 10
4. REPRESENTATION IN THE MEDIA
4.1 Media representation of race 10
4.2 Media representation of violence 11
4.3 Media representation of HIV and aids 16
5. CONCLUSION 18
6. SELF-ASSESSMENT AND SELF-REFLECTION 18
7. ADDENDUM 18
1. INTRODUCTION
The `media' and regulation, will be discussing are public means of mass communication, especially the press, radio and television, but also including video games. Of increasing importance is the freedom of the media.
Regulation refers to the whole process of control or guidance, by
STUDENT NUMBER: 35772085
SURNAME AND INITIAL: Moatshe, P
MODULE CODE: COM3702
SUBMITION DATE: 7 October 2014
DECLARATION
I, the undersigned, hereby declare that this is my own work and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNALLE/301/2014 regarding technical and presentation requirements, referencing techniques and plagiarism.
Name: Palesa Moatshe
Signature: P.Moatshe
Student number: 35772085
Date: 7 October 2014
Witness: B. Moatshe
MEDIA STUDIES
TABLE OF CONTENTS PAGE
1. INTRODUCTION 4
2. MEDIA POLICY AND REGULATIONS 4
2.1 HISTORY OF COMMUNICATION POLICY 4
2.1.1 Paradigms of communication policy 4
2 1.2 Emerging Communication industry policy 5
2.1.3 Public service media policy 6 2.2 FREEDOM OF MEDIA 7 2.2.1 The need for freedom of expression 7 2.2.2 Threats to it 7 2.2.3 If, how and why such threats can or cannot be motivated 7 3. MEDIA MANAGEMENT AND MEDIA MARKETS 3.1.1 The relationship of competition to concentration 8 2.1.2 The dual nature of the media industry 8 3.1.3 The four forms of concentration 9 3.1.4 The dangers of concentration 9 3.1.5 Positive externalities of the media 10
4. REPRESENTATION IN THE MEDIA
4.1 Media representation of race 10
4.2 Media representation of violence 11
4.3 Media representation of HIV and aids 16
5. CONCLUSION 18
6. SELF-ASSESSMENT AND SELF-REFLECTION 18
7. ADDENDUM 18
1. INTRODUCTION
The `media' and regulation, will be discussing are public means of mass communication, especially the press, radio and television, but also including video games. Of increasing importance is the freedom of the media.
Regulation refers to the whole process of control or guidance, by