COM3708 Portfolio UNISA
COM3708: Advertising and Public Relations Portfolio
Unique Number: 831276
Student Number: 48743305
N.P.O. 016 874
Declaration
Unique Number: 831276
I, the undersigned, hereby affirm that the portfolio contains my personal work.
Signature: C.A. Grater
Student number: 487 433 05
Date: 1 April 2013
Witness’s signature: K.L. Grater
1 PHASE 1: ASSESS 1
1.1 Identify the communicator 1
1.1.1 Identify an organization 1
1.1.2 Letter to the organization 1
1.1.3 Write a report on experience with regards to approaching the hjjjjjbjorganisation 1
1.1.4 How did the organisation respond to the request 1
1.1.5 Establishing a working relationship with the organisation 2
1.1.6 Identifying the communicator for the campaign 2
1.2 Identify the target audience 2
1.2.1 Problem statement for the research 2
1.2.2 Sub-problems 2
1.2.3 Research questions 3
1.2.4 Unit of analysis 3
1.2.5 Population(s) 4
1.2.6
Unique Number: 831276
Student Number: 48743305
N.P.O. 016 874
Declaration
Unique Number: 831276
I, the undersigned, hereby affirm that the portfolio contains my personal work.
Signature: C.A. Grater
Student number: 487 433 05
Date: 1 April 2013
Witness’s signature: K.L. Grater
1 PHASE 1: ASSESS 1
1.1 Identify the communicator 1
1.1.1 Identify an organization 1
1.1.2 Letter to the organization 1
1.1.3 Write a report on experience with regards to approaching the hjjjjjbjorganisation 1
1.1.4 How did the organisation respond to the request 1
1.1.5 Establishing a working relationship with the organisation 2
1.1.6 Identifying the communicator for the campaign 2
1.2 Identify the target audience 2
1.2.1 Problem statement for the research 2
1.2.2 Sub-problems 2
1.2.3 Research questions 3
1.2.4 Unit of analysis 3
1.2.5 Population(s) 4
1.2.6