Comcast Corporate Case Study
There are several key concepts that are applicable to Comcast Corporate based on the Economics of the Media Industry (Chapter 2; Mass Media and Society). Below are a few brief explanations attached with their examples:
The increasing concentration in fewer and fewer hands leads to the concentration of ownership. As a result, large media companies tower above smaller competitors. Meanwhile, as the concentration of ownership have been occurring, conglomeration too have been taking place. Majority of the media products carry distinctive names rather than the label of the conglomerate. Therefore, most media users are unaware of the fact that a large number of media outlets are actually owned by a single corporation. There are five big companies
The increasing concentration in fewer and fewer hands leads to the concentration of ownership. As a result, large media companies tower above smaller competitors. Meanwhile, as the concentration of ownership have been occurring, conglomeration too have been taking place. Majority of the media products carry distinctive names rather than the label of the conglomerate. Therefore, most media users are unaware of the fact that a large number of media outlets are actually owned by a single corporation. There are five big companies