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COMM 331

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COMM 331
1.0 Introduction
According to Reverso (2003), theoretical principles refer to the study based on the ideas and beliefs related to a particular matter that rarely applied. Value and identity, and theoretical issues and are instances of the theoretical principles which the society and corporations should consider as the key to success. These theories will be illustrated and applied to Bittman’s article, “Good government puts people over business" (2015).

2.0 Key Issues in the Article
As stated by Bittman (2015), the political economy has underlined what the government found complicated in making decision upon agriculture and economics matters where they are complex soft systems. We have no idea whether they are on track of working or under maintenance. Principles of human right and well-being could be employed to organize a range of big issues such as labor, race, food, immigration and education.
By considering the meaning of people, it is to deliberate wellbeing is the main concern for the government, not the business. Unfavorably, specification of objectives regarding people is complex as the most effective measure is to modify the system.
Changes normally have an unexpected consequences and therefore the climate of change is remained increasing. Progressively, everyone is seeing the changes are in interests of corporations. Hence, the corporations are believed to be the ones which control the operation of the world, not governments. To figure out where the world is without depending on “capitalism” and “socialism”, it is to study how a practical political economy looks like. Since there is a dispute regarding the management of society, hard work is what we need to develop strategies for it.
3.0 Theoretical Principles
3.1 Values and Identity
‘Identity’, delineated by Jenkins (2008, p. 5), refers to the basic cognitive mechanism that humans use to sort out themselves and their fellows, individually and collectively, which is ultimate to the organization of the

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