Winter 2013
About the Instructor
Teaching:
At Georgia Tech
• Operations Analysis
At Technology University of Eindhoven, Netherlands
• Operations Management
• Project Management
• Logistics
At Binghamton University, State University of New York:
• S
Supply chain management l h i
• Operations management
Operations Modeling and Analysis
4QA3 Winter 2013
Introduction
Dr. Kai Huang
Consulting/ Projects:
• Phillips Electronics
• ASML
• …
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Research Interests:
• Inventory Control and Production Planning
• Service Operations Management
What is Operations Management?
Economics View
The management of processes to deliver goods and services. 2
• Decide price/quantity/variety
• Tell operations to produce quantity/variety
• Assumes:
or, how are people and technology employed to ‘get things done’.
–Consistency of quality
–Cost is minimized
–Delivery is assured
–No variability!!
Can apply to major corporations (Amazon, Dell
Computers, etc.).
Smaller firms – if you start a bakery, how do you decide how much bread to make for the day? How much raw material do you order? When do you order? 3
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Operations View
Necessity of Operations Management
• Operations needs to know the details:
Because the function of operations is to implement firm strategy. –Quality (reliability vs. cost)
–Timeliness of demand, production, etc.
–Certainty of forecasts
–Resource requirements
Example: The Custom Foot shoe store,
“custom footwear at off-the-rack prices”
(see F t
(
Fortune article, “Best Practices…”, 11/10/1997) ti l “B t P ti
”
An example of mass customization.
(see Business Week article,
“A Mass Market of One”, 12/2/2002)
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4QA3 Operations Modeling and Analysis
Custom Foot in-store computer scans customer foot
Winter 2013
Operations at Custom Foot
Benefits:
People willing to pay more
Data on people stored; order