Sporting commentators all have a distinctive style of speaking that is recognisable wherever you go, this is called sociolect. Sports commentators are well known for their exaggeration and use of phonology. For example Andy Gray says “Look at the prey on the little flick through...” For enthusiasts and follows of the sport, football fans will understand and recognise the jargon used by the commentators. The metaphor used; “Look at the prey...” is used to entice the listeners and keep them interested in the jargon only follows of the sport will know and understand. This also is shown from Gray later on when he says "...then try and transfer it across” this language is shaped and selected for the sport as “Transfer it across” wouldn’t normally be associated with a football.
In addition football comes with its own lexicon, like other sports it includes its own unique terminology. For example Gray comments “you don’t