Commercial Analysis: The Night Runner
Night Runner Currently, there is a product on the market called the "Night Runner" ("Night Runner," n.d.). The Night Runner is a set of ultra-lightweight LED unit with front lights and rear tail light gives you 30 feet of hands-free illumination ("Night Runner," n.d.). They were initially designed for runners. However, they have other commercial uses as well. One of the commercial uses for the Night Runner is that it can be used by postal workers (Barbuti, 2016). The second commercial use is that it can be used by delivery drivers (Barbuti, 2016). The third commercial use for the Night Runner is that it can be used by construction workers and engineers who need to work in dark spaces (Barbuti, 2016). It can also be used by search and
rescue teams. They could use the device to search the ground. The fifth commercial use for the Night Runner could be for public service worker (Barbuti, 2016). This would include police officers, paramedics, and firefighters. One of the benefits of the Night Runner is obviously the fact that it illuminates your feet allowing you to see objects in front of you while it is dark ("Night Runner," n.d.). A second benefit of the Night runner is that it has "back-facing red tail lights" that allow motorists to see you as well ("Night Runner," n.d.). The third benefit of Night Runner is that it is waterproof so it can be used in the rain, and it is rugged ("Night Runner," n.d.). Therefore, it can be used on uneven terrain ("Night Runner," n.d.). One of the hazards of the Night Runner is that due to the fact that the device is installed on your shoes when you are running, you can begin to feel dizzy (Says and Says, 2015). Feeling dizzy can cause you to trip or stumble, which can lead to serious injury. This is a result of the bouncy field of vision while you are running (Says and Says, 2015). Another hazard of the Night Runner is the inconsistency of your field of vision (Says and Says, 2015). While running you are constantly lifting your feet. When you lift up your feet, it is possible that you could miss something that is directly in front of you (Says and Says, 2015). To eliminates these hazards, runners could use the Night Runner in combination with a head light (Says and Says, 2015). Although there are products that runners can use while running, there is no product like the Night Runner (Barbuti, 2016). This product is already being sold globally and there is no ethical reason why it should not continue to be produced. The Night Runner can help to make running safer for both the runner and motor vehicle operators. It could also possibly save lives.
rescue teams. They could use the device to search the ground. The fifth commercial use for the Night Runner could be for public service worker (Barbuti, 2016). This would include police officers, paramedics, and firefighters. One of the benefits of the Night Runner is obviously the fact that it illuminates your feet allowing you to see objects in front of you while it is dark ("Night Runner," n.d.). A second benefit of the Night runner is that it has "back-facing red tail lights" that allow motorists to see you as well ("Night Runner," n.d.). The third benefit of Night Runner is that it is waterproof so it can be used in the rain, and it is rugged ("Night Runner," n.d.). Therefore, it can be used on uneven terrain ("Night Runner," n.d.). One of the hazards of the Night Runner is that due to the fact that the device is installed on your shoes when you are running, you can begin to feel dizzy (Says and Says, 2015). Feeling dizzy can cause you to trip or stumble, which can lead to serious injury. This is a result of the bouncy field of vision while you are running (Says and Says, 2015). Another hazard of the Night Runner is the inconsistency of your field of vision (Says and Says, 2015). While running you are constantly lifting your feet. When you lift up your feet, it is possible that you could miss something that is directly in front of you (Says and Says, 2015). To eliminates these hazards, runners could use the Night Runner in combination with a head light (Says and Says, 2015). Although there are products that runners can use while running, there is no product like the Night Runner (Barbuti, 2016). This product is already being sold globally and there is no ethical reason why it should not continue to be produced. The Night Runner can help to make running safer for both the runner and motor vehicle operators. It could also possibly save lives.