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Commercialization and Business Development of Nikon 1 Series

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Commercialization and Business Development of Nikon 1 Series
MIB Integrated Project

Group 9

May 2013

COPENHAGEN BUSINESS SCHOOL

An exploration of appropriability strategy and collaboration in ambidextrous organizations in high changing environments

The case of the Nikon 1 Series

Project Supervisor: Cristoph Grimpe
Integrated Project - MIB 2013
STU count: 125,369
Written by Group 9
Alessiya Berna Tosun
Marica Caposaldo
Octave Hirwa
Francesco Stasi

Page 1

Cpr: 191188-2996
Cpr: 090489-3560
Cpr: 171088-3293
Cpr: 030989-2887

MIB Integrated Project

Group 9

May 2013

Table of Contents
Abstract
............................................................................................................................................................................... 3 1.

Introduction .............................................................................................................................................................. 4 1.1 Research Question .......................................................................................................................................... 6

2.

Methodology ............................................................................................................................................................ 7 2.2 Research Design .............................................................................................................................................. 8 2.3 Data Types ........................................................................................................................................................ 9 2.4 Justification & Delimitation ..................................................................................................................... 10

Section I: Theoretical Framework .......................................................................................................................



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