Common Characteristics of an Organization
Common Characteristics of an Organization
COMM/350
July 9, 2012
David Sarnowski
Common Characteristics of an Organization
Zappos.com has moved through the trenches as they have built their business. Their company is an online shoe retailer that focuses on building a strong brand. By doing so Zappos.com profits were shown to be successful since they have been founded. With their success thee secret was very simple. The founder Nick Swinmurn started this business along with Tony Hsieh in 1999. The story that was told Swinmurn left a voicemail to Hsieh where he almost deleted the message. Swinmurn told him about those selling shoes was a $40 billion market. From there they have launched officially in June 1999. This business will be presented with the common characteristics with systems, rules and norms. Also they will show the hierarchy, communication networks, organizational orientation, and leadership approaches. Zappos.com management communication and decision making will be demonstrated and will show what two common characteristics are the most influenced by communication within the organization.
(System) Zappos along with other businesses have been able to maintain a distinctive offering that attracts an extremely loyal customer base. A characteristic with systems for Zappos is all online shopping. Customer service is solely built around their business. In order to succeed they do have ten core values in place to as a code of honor. Following these values is for the employees and any consultants within the company. The one type of system Zappos focuses on is their customers to spread the news through word-of-mouth and a Search Engine Marketing (SEM) tool. The brand loyalty is a major factor that has made this company rise to the lacks of other strong brands. Brand loyalty is enhanced by the service and product that the company delivers to the clients. If the service is memorable then it won’t take long for people to relate easy purchase with this
COMM/350
July 9, 2012
David Sarnowski
Common Characteristics of an Organization
Zappos.com has moved through the trenches as they have built their business. Their company is an online shoe retailer that focuses on building a strong brand. By doing so Zappos.com profits were shown to be successful since they have been founded. With their success thee secret was very simple. The founder Nick Swinmurn started this business along with Tony Hsieh in 1999. The story that was told Swinmurn left a voicemail to Hsieh where he almost deleted the message. Swinmurn told him about those selling shoes was a $40 billion market. From there they have launched officially in June 1999. This business will be presented with the common characteristics with systems, rules and norms. Also they will show the hierarchy, communication networks, organizational orientation, and leadership approaches. Zappos.com management communication and decision making will be demonstrated and will show what two common characteristics are the most influenced by communication within the organization.
(System) Zappos along with other businesses have been able to maintain a distinctive offering that attracts an extremely loyal customer base. A characteristic with systems for Zappos is all online shopping. Customer service is solely built around their business. In order to succeed they do have ten core values in place to as a code of honor. Following these values is for the employees and any consultants within the company. The one type of system Zappos focuses on is their customers to spread the news through word-of-mouth and a Search Engine Marketing (SEM) tool. The brand loyalty is a major factor that has made this company rise to the lacks of other strong brands. Brand loyalty is enhanced by the service and product that the company delivers to the clients. If the service is memorable then it won’t take long for people to relate easy purchase with this
References: Business Wire. (July 2, 2009). Amazon.com to Acquire Zappos.com. Retrieved from http://www.businesswire.com/news/home/20090722006145/en/Amazon.com-Acquire-Zappos.com Insights. (2012). Delivering Wow Through Service. Retrieved from http://www.zapposinsights.com/ Richmond, V. P., & McCroskey, J. C. (2009). Organizational Communication for Survival, Making work, Work (4th ed.). Boston, MA: Allyn & Bacon. Zappos.com. (May 1, 2010). ZAPPOS.COM, INC. CODE OF BUSINESS CONDUCT AND ETHICS. Retrieved from http://www.zappos.com/c/code-of-conduct