Communication
Bovée-Thill Business Communication
Supplemental Cases: Fall 2011
New cases to accompany * Business Communication Essentials, Fifth Edition * Excellence in Business Communication, Ninth Edition * Business Communication Today, Tenth Edition
On the following pages, you will find 12 new cases to accompany Bovée-Thill business communication texts, each with a suggested solution or solution guidelines. The cases are tagged by skill category and appropriate chapter for each text. (Note that these cases appear in Business Communication Today, Eleventh Edition, in case you are using that text.)
All content copyright © 2011 Bovée and Thill LLC
1. Media Skills: Social Networking, Microblogging
Business Communication Essentials, Chapter 6
Excellence in Business Communication, Chapter 7
Business Communication Today, Chapter 7
Foursquare (http://foursquare.com) is one of the leading providers of location-based social networking services. Millions of people use Foursquare for social engagement and friendly competition, and many business owners are starting to recognize the marketing potential of having people that are on the move in local areas, broadcasting their locations and sharing information about stores, restaurants, clubs, and other merchants.
Your task: Review the information on Foursquare’s Merchant Platform at http://foursquare.com/business/venues. Now write four brief messages, no more than 140 characters long (including spaces). The first should summarize the benefits to stores, restaurants, and other “brick and mortar” businesses of participating in Foursquare, and the next three messages should convey three compelling points that support that overall benefit statement. If your class is set up with private Twitter accounts, use your private account to send your messages. Otherwise, email your four messages to your instructor or post them on your class blog, as your instructor directs.
-------------------------------------------------
Supplemental Cases: Fall 2011
New cases to accompany * Business Communication Essentials, Fifth Edition * Excellence in Business Communication, Ninth Edition * Business Communication Today, Tenth Edition
On the following pages, you will find 12 new cases to accompany Bovée-Thill business communication texts, each with a suggested solution or solution guidelines. The cases are tagged by skill category and appropriate chapter for each text. (Note that these cases appear in Business Communication Today, Eleventh Edition, in case you are using that text.)
All content copyright © 2011 Bovée and Thill LLC
1. Media Skills: Social Networking, Microblogging
Business Communication Essentials, Chapter 6
Excellence in Business Communication, Chapter 7
Business Communication Today, Chapter 7
Foursquare (http://foursquare.com) is one of the leading providers of location-based social networking services. Millions of people use Foursquare for social engagement and friendly competition, and many business owners are starting to recognize the marketing potential of having people that are on the move in local areas, broadcasting their locations and sharing information about stores, restaurants, clubs, and other merchants.
Your task: Review the information on Foursquare’s Merchant Platform at http://foursquare.com/business/venues. Now write four brief messages, no more than 140 characters long (including spaces). The first should summarize the benefits to stores, restaurants, and other “brick and mortar” businesses of participating in Foursquare, and the next three messages should convey three compelling points that support that overall benefit statement. If your class is set up with private Twitter accounts, use your private account to send your messages. Otherwise, email your four messages to your instructor or post them on your class blog, as your instructor directs.
-------------------------------------------------