Faculty name: SHINOS P.M
SYLLABUS
Principles of communication – Types of communication – Methods and media of communication – Process of communication – Barriers to communication – Strategies for improving communication effectiveness.
REFERENCES:
Business communication by M.K .Sehgal and Vandana Khetarpal
Business communication by R.K.Madhukar
Business and administrative communication by Kitty.O.Locker and Donna S Kienzler
INTRODUCTION
The word communication originates from the Latin word ‘communis’ which means common. It is an important aspect of human behavior and symbolize human being’s ability to convey opinions, feelings, information and ideas to others through words (written or spoken), body language or signs.
The word business stands for any economic activity which is undertaken with a view to earn profit and communication undertaken in the process of this activity is termed as ‘Business communication’. From the very inception of any business there is business communication. It includes oral, written, formal, informal, upward, downward, lateral, diagonal, inward, outward as well as non verbal communication.
DEFINITIONS OF COMMUNICATION
According to Koontz and O’Donnel, ‘communication has been defined as the transfer of information from one person from another irrespective of whether or not it elicits confidance’.
According to George Vardman in his book ‘ effective communication of ideas’, “effective communication is purposive interchange resulting in workable understanding and agreement between the sender and receiver of a message’.
NATURE OF COMMUNICATION:
1) It is a process
2) It is inevitable
3) Meaning based
4) Communication could be intentional and unintentional
5) Communication is systematic
6) A two way traffic
7) Communication is a social process
8) A dynamic process
9) Continuous process
10) Communication involves interaction and transaction
11) It is a